[2022 China International Tourism Fair] Songtsam Shangri-La Linka: Rooted in the countryside and connected to the world

Songzan Shangri-La Linka Hotel is one of the 12 hotels under the Songzan Resort Group, located in Songzanlin Scenic Area, Shangri-La, Diqing Tibetan Autonomous Prefecture, Kunming City, Yunnan Province. The building complex of Songtsam Shangri-La Linka sits in the north and faces south. Every room looks south, and almost 400-year-old Songzanlin Temple can be seen, which is integrated with the village, peaceful and tranquil.

Songtsam Shangri-La Linka integrates the quaint Tibetan aristocratic experience concept into the hotel with comfortable hardware facilities, and adds more cultural experience to the hotel experience project as a window for the promotion of Tibetan culture. There is a small museum in the hotel – Songtsam Museum, which houses the collections of the founder of the group Baima Dorje for many years. The first floor displays Buddhist cultural artworks in five sections, and the second floor displays Tibetan Buddhism-related works. Thangka artwork.

The interior of the hotel is embellished with exquisite Tibetan handicrafts, which ingeniously integrate modern aesthetics into the traditional Tibetan style. Wooden floors, fireplaces, Tibetan blankets, handmade bronzes, etc., create a comfortable and warm living environment. The professional but simple service of the hotel staff creates a low-key and quaint hotel atmosphere.

Since the cancellation of the itinerary code asterisk by the Ministry of Industry and Information Technology on June 29, 2022, the domestic tourism industry has gradually recovered. According to reports, the 92 guest rooms of Songtsam Shangri-La Linka Hotel are almost full every day recently.

Songtsam Shangri-La Linka Hotel provides abundant jobs for local people. According to the person in charge, 95% of the hotel’s employees are from the local area. At the same time, the Songtsam Shangri-La Linka Hotel also promotes ethnic integration. The area where the hotel is located is inhabited by the Naxi, Lisu and Bai nationalities. According to the person in charge, the hotel employees include 28 ethnic minorities, of which Tibetan employees reach nearly 50%.

Songtsam Shangri-La Linka Hotel actively cooperates with Siemens and other companies, makes full use of new energy, is committed to building Linka Hotel into a “zero carbon” hotel, and makes its own contribution to “carbon peak” and “carbon neutrality” . For example, the hotel minimizes the supply of plastic bottles of mineral water to guests, installs solar water heaters during construction, and so on.

Songtsam Shangri-La Linka Hotel protects the essence of local culture and the ecological environment of the region in its unique way, and will also promote the common prosperity and sustainable development of the region in the future. (China Daily Yunnan reporter station)