In recent years, walking in cities, counties, towns and even at the junction of villages and villages, the different types of boundary signs make people dizzy and emotional. In terms of materials, there are original stone boundary plaques, cross-road boundary plaques, archway plaques, reflective plaques, etc.; in terms of signed inscriptions, there are those inscribed by famous celebrities and computer-engraved; in terms of content, there are ” Welcome to XX”, “XX welcomes you”, as well as propaganda slogans that highlight their own characteristics, and so on. Many people wonder, is it necessary for a boundary sign to be so fanciful and meticulously crafted?
According to the general purpose and nature, the main function of the boundary sign is to mark and guide the geographical location, and increase the memory and recognition of the pedestrians through text prompts. Therefore, it is understandable to set up boundary signs at the junction of provinces, cities, counties, towns and villages. And if the material is biased towards luxury, it is not necessary. Especially in the towns and villages, the archway and the original stone boundary plaques erected with stone are not only incompatible with the overall architectural style of the villages and towns, but also appear very abrupt, like a young girl leaning on a cane. Alternative and awkward. In addition, the stone material and price are definitely much more expensive than ordinary materials, which increases the local burden from freight to construction. There are also world brands that specially invite famous celebrities to write inscriptions. If it is a famous celebrity who has come out of the local area, it is not unreasonable to use personal popularity to add some celebrity effects to the hometown. However, some world cards are inscribed by celebrities who have nothing to do with the local area. Presumably, the writing fee is also a superfluous and expensive expense. What’s more, some brand name writers only pay attention to artistry, professionalism and personal calligraphy style, but ignore the public’s reading ability, and most non-professionals can’t recognize the written content at all. , backfire?
The boundary sign should be eye-catching and easy to identify, both beautiful and economical, and must not be excessively luxurious and unconventional. Every time you go to a place, everyone remembers not only the place name, but also the regional characteristics. Just like everyone remembers their hometown, it is the strong nostalgia, nostalgia, and hometown interest. For foreign guests, more unique elements and key factors of a beautiful countryside such as rural characteristics, customs, and industrial development, so that simple and original elements can best leave them a beautiful and unforgettable memory. No matter how luxurious the brand is, it is only a flashed object on the side of the road. It is difficult to retain affectionate eyes and nostalgia, and it is even more difficult to represent beautiful nostalgia.
More and more names give birth to more and more brand projects. The financial burden and extra expenditure at the grassroots level should be corrected. For luxury brand projects, relevant departments must be vigilant from the stage of project initiation and approval, and the higher-level approval process must dare to use the knife. Don’t let the luxury brand project cost wear “invisibility cloaks” or “vests”, which will hurt the hearts of the people. Grassroots units should spend every penny on the blade of making people rich and developing and solving problems for the people, rather than simply decorating their facades. Rather than being unconventional, it is better to adapt to local conditions; rather than being luxurious on the face, it is better to polish it from the inside, and put the beautiful countryside, regional economy, and the benefit of the people in an important position, so that the brand can return to its original state and make the best use of everything. (Writing by: Hu Feng)