Beijing Daily Client | Reporter Pan Fuda
Data released by various travel platforms on July 19 shows that the popularity of summer travel has risen this year, and the Beijing tourism market has performed well. On the Qunar platform, in the first three weeks of July, hotel bookings nationwide increased by 64% from the same period in June, and 25% from the same period before the epidemic in 2019; Beijing’s July hotel bookings increased by 31% from June. %, ranking first in the number of bookings of city hotels in the country in July.
In addition, judging from the booking data of Tuniu.com, the booking volume of Universal Studios in the past week has doubled from the previous week; Wood Bird B&B shows that as of July 18, the order data shows that orders in July The volume has reached 1.63 times that of the same period in 2019, and has recovered to 80% of the same period in 2021.
The “spillover” effect of the Beijing suburban accommodation coupons issued by Beijing recently will not affect hotels. Since July as of the 19th, on the Qunar platform, the sales of tickets for Beijing scenic spots have increased by 370% compared with the same period in June.
The bookings of air tickets to Xinjiang from July 6 to July 19 on the platform more than doubled from the same period last month (June 6 to June 19). Among them, the bookings of air tickets to Urumqi increased the most, with an increase of 110%, followed by Kashgar, with an increase of 90%. In July, the platform’s Xinjiang hotel bookings increased by 50% year-on-year in 2019. Hotel bookings in Kashgar, Korla and Urumqi in Xinjiang recorded the highest year-on-year growth.
Except Xinjiang, Hubei and Yunnan regions on the platform saw a significant month-on-month increase in summer air ticket bookings this year, and have recovered to the same period in 2019. As of July 19, the most popular destinations for summer air tickets on the platform are Chengdu, Chongqing, Kunming, Guangzhou, Shenzhen, Hangzhou, Urumqi, Beijing, Xi’an, and Changsha.
Since the beginning of July, high temperature records have been set in many places, and off-season skiing and skating are hot. Since July, through July 19, sales of tickets for indoor ski and skating attractions have increased by 203% from the same period in June.
Tuniu data shows that since the reopening of Universal Studios, orders for booking tickets + accommodation package products accounted for 20% of the total orders of Universal Studios. In addition, hotel reservations around Universal Studios accounted for 10% of the total orders. %about. From the perspective of the source of tourists, local tourists in Beijing account for nearly 90%, and tourists from Beijing’s surrounding areas such as Tianjin and Hebei account for more than 10%.
From the point of view of the unit price of a guest, since July, the unit price of a homestay guest has increased steadily, and orders of 10,000 yuan have appeared from time to time. The average unit price per customer on the platform increased by 52% compared with the same period in June. On the one hand, affected by the market supply and demand, the number of homestay searches and bookings on the platform increased rapidly, and the price of related homestays returned to the normal level before the epidemic; on the other hand, it was related to the increase in demand for in-depth family travel. , the increase in the average number of occupants and the length of the user’s occupancy led to an increase in the unit price of customers.
Image source: Beiwan New Vision