At present, summer travel is entering its peak period. The “2022 Summer Travel Market Trend Report” released by Ctrip today shows that the search index for air tickets and summer travel in 2022 has equaled that of 2019; the wine and travel market is picking up. By 70% last year, the proportion of hotels for inter-provincial tours is expected to exceed half; parent-child tours have entered the peak booking period. As of July 17, the number of summer orders in Henan Province has increased by nearly 30% from the previous week, and the number of hotel orders has increased by nearly 40% from the previous week. Zhengzhou, Luoyang, Kaifeng, Nanyang and Shangqiu are the most popular destination cities for tourists. Yuntai Mountain Scenic Area, Song Dynasty Martial Arts City, Kaifeng Museum, Longmen Grottoes, Henan Baoquan Tourist Resort, Only Henan Drama City, Qingming Shanghe Garden, Chinese Character Museum, Zhengzhou Aquarium, Yinjile Seawater World are the most popular. top ten tourist attractions.
Summer travel is at its peak
According to statistics, the order volume of inter-provincial group tours with Henan as the destination increased by 42% from last week, and Guangdong, Jiangsu, Zhejiang, Beijing and Shanghai became the Favorite tourist source provinces in Henan.
According to the statistics of the National Civil Aviation Administration: Since the beginning of the summer, from July 4th to 10th, the number of passenger flights increased by 12.1% month-on-month, compared with The same period in 2021 was basically flat; passenger traffic increased by 13.8% month-on-month. According to Ctrip’s FlightAI market insight platform, the current Summer Games search index has reached the level of 2019, but it is still not as good as 2021. It is expected that the ticket purchase fever will appear in the three-week period from July 15 to August 4.
Affected by the abrupt end of summer travel last year due to the outbreak of the epidemic, this year’s summer ticket purchases have become more compact in planning and travel. The cross-provincial tours in Xinjiang, Sichuan, and Hainan are highly popular, and the air ticket bookings of the three have achieved positive growth compared with the level of 2019.
Hotel accommodation market heating up
Under the support of a series of policies recently introduced to help enterprises, stimulate consumption, and accurately prevent and control the epidemic, the summer hotel market is expected to recover. According to Ctrip hotel data, as of now, the search popularity of the summer hotel market in 2022 has recovered to more than 70% of that in 2021 and the same period in 2019. Sanya, Shanghai, Hangzhou, Chengdu, and Beijing are among the top 5 most popular search destinations for hotels, Shantou, Yangjiang, and Foshan. , Xishuangbanna, Huizhou and other cities have become dark horses, and their popularity has increased rapidly compared with the same period last year.
Family travel favorite
With the holidays of primary and secondary schools in various places, the booking of parent-child travel products has also entered a peak period. Up to now, the number of parent-child air ticket orders since July has increased by 804% compared with the same period in June, and the proportion of parent-child orders has increased by 6 percentage points compared with the usual average. The order volume of summer parent-child hotels has recovered to 80% in the same period in 2021, an increase of 20% over the same period in 2019. Among the orders for summer parent-child hotels, more than 75% are cross-city orders, and 90% are concentrated in high-star hotels. From the perspective of travel type, primary school students and junior high school students prefer island tours to Sanya, Haikou, Qingdao, Xiamen and other places due to their high family-friendly travel attributes, while northwest tours to Qinghai, Gansu, Xinjiang and other places are also affected by two Class travelers are welcome. Ctrip air ticket data shows that the summer parent-child family combinations mainly include: a large family with a small family, accounting for 41%; a family of three accounting for 32%, and a family of four, accounting for 16%.
The report found that the younger the travel users, the more people they travel with. For example, primary school students and junior high school students travel with 3.5 and 3.2 people in summer vacations, respectively; while college students are more independent, with an average of only 1.8 people. With the arrival of summer vacation, water parks, theme parks and museums attract the attention of many families with children. The report shows that in the past week, the number of orders for parent-child families to book tickets for summer scenic spots has increased by 73% from the previous week.
(Zhengguan News reporter Cheng Yan)