Recently, the “Top 100 Cultural Tourism Groups in June 2022” was released, and two groups in our province were on the list, namely Shanxi Cultural Tourism Group and Pingyao Ancient City Scenic Spot Management Co., Ltd.
The data of “Top 100 Cultural Tourism Groups in June 2022” comes from Maidian Brand Index MBI, which is based on the summary and statistics of 735 cultural tourism groups in Maidian Brand Index MBI in June. Maidian Brand Index (MBI) mainly analyzes the influence of brands on the Internet and mobile Internet from four dimensions: mainstream index, public index, industry index and operation index, and is used to reflect the index data of brand influence on the Internet and mobile Internet for a period of time. It can provide reference for enterprises and industry stakeholders to analyze the group’s brand influence.
Monitoring data show that in June, the domestic epidemic prevention and control situation was generally improving, with an orderly recovery of inter-provincial tours and group tours, the asterisks in the itinerary code were cancelled and adjusted to 7 days, the special travel trains were resumed, and ” The “circuit breaker mechanism” has been reduced to the district and county level, the confidence in the tourism market has continued to improve, and the MBI of the cultural tourism group has continued to show a rapid upward trend.
On the “Top 100 Cultural Tourism Groups in June 2022”, Shanxi Cultural Tourism Group ranked 24th, and Pingyao Ancient City Scenic Area Management Co., Ltd. ranked 82nd. In addition, Maidian Research Institute has also launched many sub-lists on the types and regions of cultural tourism groups. Among them, Shanxi Cultural Tourism Group has entered the TOP10 list of provincial and municipal cultural tourism groups, Shanxi Cultural Tourism Group, Pingyao Ancient City Scenic Area Management Co., Ltd., Four companies including Kuquelou Tourism Group and Shuozhou Cultural Tourism Group were included in the TOP10 list of cultural tourism groups in North China.
Li Meixia, Chief Correspondent of Shanxi Economic Daily