Beijing Business Daily News (Reporter Yao Qian) On May 31, according to the State Administration for Market Regulation’s WeChat public account “Shi Shuoxinyu”, since 2021, the market supervision department has organized the development of myopia prevention and control products for children and adolescents Special rectification actions for illegal and illegal commercial marketing and publicity, and severely crack down on relevant false and illegal advertisements. Now, 6 typical cases that have been completed are selected to be exposed.
Among them, the Shanghai Xuhui District Market Supervision Bureau investigated and found that Qingjie Optical Technology (Shanghai) Co., Ltd. issued a statement containing “true myopia reversal…take off glasses” in multiple communities, subway stations and other areas. such as advertisements; publish advertisements on its company website and WeChat public account with content such as “Qingjie Shikang: The result (removal of roots, no worries for a lifetime) is not a correction, but a gradual and complete recovery. A reversal, a complete recovery” and other content. To judge myopia, professional medical optometry is required. The parties did not use any optometry equipment, and only recorded the customer’s vision through an eye chart, and claimed that through eye massage, vision improvement eye exercises, and telephoto reversal services can be achieved to reverse myopia and remove glasses. Effect. The above behavior of the parties violated the relevant provisions of the Advertising Law of the People’s Republic of China. On February 11, 2022, the Shanghai Xuhui District Market Supervision Bureau imposed an administrative penalty of 1.52 million yuan on the parties according to law.
In addition, Guangzhou Chen Jinji Biotechnology Co., Ltd., Beijing Yuqing Pharmaceutical Technology Co., Ltd., and Chengdu Yi Vision Optical Technology Co., Ltd. were fined for false publicity.