According to the news of the “Guangzhou Market Supervision” public account on the morning of the 28th, at the end of 2021, the advertising monitoring of the State Administration of Market Supervision found that the actor Jing Tian is Guangzhou Unlimited. The advertising endorsement of related products of Chang Health Technology Co., Ltd. is suspected of violating the relevant provisions of the Advertising Law, and the relevant clues will be distributed to the market supervision department of Guangzhou City, Guangdong Province for verification and processing according to the work process.
Guangzhou Market Supervision Bureau immediately organized forces to verify relevant clues, and the The Tianhe District Market Supervision Bureau has filed a case for investigation. After investigation, Guangzhou Infinitus Health Technology Co., Ltd. selected Jingtian as its advertising endorsement for the “fruit and vegetable” food it produces and manages, and the relevant “fruit and vegetable” food is ordinary food. sugar absorption” effect. Jingtian still declares in its own name and image that the endorsement products have “blocking” in the advertisements, even though it should be aware that laws and regulations stipulate that ordinary foods are not allowed to promote the efficacy of treatment and health care, and have not verified the relevant efficacy of the endorsed products through effective means. “Fat and sugar absorption” effect, its behavior has violated the relevant provisions of the Advertising Law. Jing Tian received a total of 2.579 million yuan in illegal income from the above-mentioned advertising endorsements. According to the provisions of Article 61 of the Advertising Law of the People’s Republic of China, the Guangzhou Tianhe District Market Supervision Bureau made an administrative penalty decision to confiscate the illegal income and fined Jing Tian 4.6422 million yuan (the total amount of fines and confiscations was 7.2212 million yuan).
For the relevant violations of Guangzhou Infinitus Health Technology Co., Ltd., the Guangzhou market supervision department has dealt with it in accordance with relevant laws and regulations.
The website of the State Administration of Market Supervision stated that the national market supervision departments are based on their responsibilities, resolutely implement the relevant work requirements for comprehensive management in the cultural and entertainment field, and strengthen celebrity advertising endorsements in accordance with the law Activity supervision, effectively maintain market order, and clarify the industry atmosphere.
Advertising laws and regulations have clear regulations on advertising endorsement activities. Celebrities, as public figures, should carry out advertising endorsement activities in strict accordance with the law, and earnestly fulfill the requirements of literary and art workers. Social responsibility, and strive to create high-quality, authentic and legal advertising endorsement works.
Source: “Guangzhou Market Supervision” official account, State Administration for Market Regulation website
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Organization: Li Yunpeng
Editor: Fang Fengjiao
[Source: China Times]
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