At the end of 2021, the advertising monitoring of the State Administration for Market Regulation found that the actor Jing Tian was suspected of violating the relevant provisions of the Advertising Law in the advertising endorsement of related products of Guangzhou Infinitus Health Technology Co., Ltd., and distributed relevant clues according to the workflow. The market supervision department of Guangzhou City, Guangdong Province will verify and deal with it according to law.
Guangzhou Market Supervision Bureau immediately organized forces to verify relevant clues, and the The Tianhe District Market Supervision Bureau has filed a case for investigation.
After investigation, Guangzhou Infinite Chang Health Technology Co., Ltd. selected Jingtian to advertise the “fruit and vegetable” food it produces and sells According to the endorsement, the relevant “fruit and vegetable” foods are ordinary food, and the company has no valid evidence to prove that it has the effect of “blocking the absorption of fat and sugar”.
Jing Tian should be aware that laws and regulations stipulate that ordinary food shall not be promoted for treatment, health care and other effects in accordance with the law, and there is no effective way to promote it. In the case of verifying the efficacy of the endorsed product, it still claims in its own name and image that the endorsed product has the effect of “preventing the absorption of fat and sugar”, This behavior has violated the relevant provisions of the Advertising Law.
Jing Tian received a total of 2.579 million yuan in illegal income from the above advertising endorsements. According to Article 61 of the “Advertising Law of the People’s Republic of China”, the Guangzhou Tianhe District Market Supervision Bureau made an administrative penalty decision to confiscate Jingtian’s illegal income and fined 4.6422 million yuan (the total amount of fines and confiscated 7.2212 million yuan). .
Guangzhou Infinitus Health Technology Co., Ltd. has dealt with the relevant violations in accordance with relevant laws and regulations.
Jing Tian’s response
At 12:00 noon today, Jing Tian posted a letter of apology on his personal social account: The consumer of the product has caused a negative impact, and I hereby sincerely apologize.
Source: CCTV News
[Source: Control Cangzhou]
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