May 29, 2022 marks the 18th World Gut Health Day. At this time of year, Yakult conducts a series of popular science activities across the country, calling on people to pay attention to gut health.
From May 23rd to August 31st this year, Yakult used the theme of “‘Benefits’ to balance bacteria, and ‘intestine’ to enjoy health'”, using popular science videos, interactive H5, offline popular science activities, etc. In this way, popularize the knowledge of gut and probiotics. Focusing on the theme of this year’s “World Gut Health Day” to prevent colorectal cancer, Yakult calls on consumers to have a balanced diet, regular work and rest, so that life and intestinal health “return to the right track”.
The theme of Yakult 5.29 activity in 2022 is “Benefit” to balance bacteria, and “gut” to enjoy health.
Transmitting Gut Health Knowledge
Since 2005, the World Organization for Gastroenterology has designated May 29th every year as the “World Gut Health” Health Day” to arouse the public’s attention to gastrointestinal health, and this year’s official theme is “Colorectal Cancer Prevention: Back on Track”.
The “2016 Cancer Incidence and Mortality in China” released by the National Cancer Center shows that colorectal cancer has become one of the top five malignant tumors in terms of mortality, with an equal incidence in both males and females. There is an upward trend, and the incidence of colorectal cancer in urban areas is higher than that in rural areas. Therefore, it is particularly important to have a balanced diet, regular work and rest, and maintain intestinal health.
Focusing on the theme of this year’s “World Gut Health Day”, Yakult launched a series of activities of “‘Benefit’ to balance bacteria, ‘intestine’ to enjoy health”, calling on consumers to exercise, exercise in moderation; adequate sleep, regular Work and rest; respect for convenience, cultivate regularly; emotional management, happy mood; balanced diet, supplement probiotics.
Yakult also launched the original popular science video “Food’s Digestive Tract Adventures” and the interactive H5 “My Bacteria Balance Intestine Enjoy Health Action” on the official popular science WeChat public account of “Beneficial Talk”. Through these interactive methods, consumers can see that healthy diet, reasonable exercise, good mood, and scientific living habits in daily life play a pivotal role in maintaining the balance of intestinal flora.
It is understood that in order to reach professionals and consumers who are concerned about health topics more accurately and quickly, Yakult created the “Beneficial Saying” WeChat public account during the “World Gut Health Day” in 2021. Combining with social hotspots over the years, it has continuously output rich popular science content according to the health needs of different time nodes and different groups of people, and regularly pushes and shares practical, interesting and professional knowledge of intestinal health and probiotics every week. On the publication “Nature Portfolio” co-created “Nature Says” column to disseminate more scientific content. “Yakult hopes to build a reliable platform for popularizing health knowledge and further arouse the public’s awareness of gut health.”
“My Bacteria Balance Intestine Enjoy Health Action” interactive H5 was launched.
Explore the health function of probiotics
Talking about the effect of probiotics on intestinal health, Yakult stated that probiotics, as one of the daily dietary supplements, It can increase the beneficial bacteria in the intestines and maintain the balance of intestinal bacteria. The “Scientific Consensus on Probiotics (2020 Edition)” pointed out that nearly 10,000 published academic papers have studied the various functions of different probiotic strains, confirming that the core function of probiotics is to improve the human gastrointestinal tract. Health, such as balancing intestinal flora, relieve intestinal inflammation, relieve irritable bowel syndrome, etc.
Yakult has been exploring the function of probiotics for more than 90 years. Yakult has never stopped exploring in the field of probiotics and intestinal health since Dr. Shirota, the founder of Yakult Group, cultivated Lactobacillus casei Shirota strain, a probiotic that can reach the intestine alive. In recent years, Yakult has cooperated with Chinese universities and scientific research institutions to carry out a number of efficacy studies on the Chinese population using the “Lactobacillus casei Daitian strain”.
Several studies conducted by Yakult and China Agricultural University include: 2015 “Study on intestinal memory activity of Lactobacillus casei Shirota strain (LcS) in healthy Chinese adults”; 2019 “Lactobacillus casei Shirota Differential effects of strains on symptoms associated with constipation in the Chinese population”; 2021 “Effect of fermented milk containing Lactobacillus casei Shirota strain on constipation in patients with depression: a randomized, double-blind placebo-controlled trial”.
At the same time, in 2016, he and Suzhou Municipal Hospital jointly carried out “Observation on the efficacy and safety of probiotics combined with mesalazine in the treatment of ulcerative colitis”, etc. According to Yakult, these studies have all been published and achieved certain results, providing scientific evidence for demonstrating the effectiveness of probiotics.
Based on scientific research, Yakult also disseminates gut health knowledge as part of its corporate social responsibility. Since 2020, Yakult China has officially launched its corporate social responsibility management system, focusing on the three main areas of “health, community and environment”. In terms of health, we insist on disseminating knowledge of intestinal health and give full play to our advantages in lactic acid bacteria scientific research and food safety; in terms of community, we continue to carry out activities such as factory visits and social science popularization; To reduce carbon emissions to a certain extent, reduce the use of water resources, etc., to empower sustainable development.
Text/Guo Tie
Editor Zhu Fenglan
Proofreading Lucy