Today, #fuyanjie’s ads are disgusting# sparked a heated discussion on Weibo.
Image source: Weibo
And just the day before yesterday, Fu Yanjie had already caused a high level of discussion on Weibo because of “ads insulting women”.
Image source: Weibo
Why is Fu Yanjie’s advertisement continuously being scolded on the hot search?
This also starts with Fu Yanjie’s advertisement.
20 years ago, Fu Yanjie became popular all over the country with the phrase “washing is healthier”. After 20 years, the function introduction on Fu Yanjie’s advertisement has changed from “healthier” to “healthier”. “Restore pink”.
Image source: Internet
What’s wrong with an ad like this?
Contrary to common medical knowledge, creating anxiety
Whether it’s “washing is healthier” or “letting the private parts fragrant” or even “restore pink and tender”, it is not scientific.
Does the vagina need cleaning and bacteriostasis?
In some special cases, it is required.
For example, during abortion or uterine cleaning, the vagina needs to be washed and disinfected to prevent the infection of the uterine cavity caused by the operation.
But everyday, douching is just…
It’s even harmful!
People, there are good people and bad people, and there are differences between good bacteria and bad bacteria.
A large number of advertisements for nursing care products advocate women to wash their vaginas. These products are basically disinfectant products, with the main concept of “antibacterial”.
Their ad says: We Can Kill Harmful Bacteria!
However, what the ad doesn’t say: Beneficial bacteria are also killed by disinfectant.
The advertisement also uses “scent” as a selling point, but the vagina is not a sterile environment, and there are sweat glands near the vagina, so “smelling” is normal. If the smell is very obvious, it means that there may be a gynecological disease, and you should go to the hospital for a gynecological examination, and take medicine according to the specific situation, instead of buying a bottle of lotion yourself.
Not only that, but the advertisement also divides women’s private parts into three, six, nine, etc. by color. Among them, pink is the best, and in the arrangement of advertising slogans, it is combined with “place” together. However, the color of women’s private parts is inherited, and there are different colors by nature. With age, pigmentation will also appear, which is normal.
Under the multi-faceted attack of advertisements, many women fell into the trap of “cleaning the vagina” step by step.
Imposing an “unwarranted” on women
Aesthetic Standards
The influence of advertising on people is not only the desire to buy, but also the judgment, which is a judgment to please men.
The judge is a woman, and the judge is a man.
In advertising slogans, women’s private parts are constantly defined, and the private parts caused by aging are “dull,” “dry,” “rough,” “slack,” “blackened,” and “suffered by a partner.” dislike”.
Image source: Internet
Image source: Internet
Ugly, smelly, flabby, unrefined…
Increasingly, descriptions make women feel completely unnecessary shame about their own bodies, leaving countless women with self-doubt. This aesthetic standard even incarnates into a sharp knife in the hands of some people, mentally hurting women.
A video website up owner has personally experienced the process of private parts plastic surgery.
After a trembling series of examinations, the doctor told her in a playful tone: “Your private parts are too ugly, and it will affect the couple’s life!”
Image source: Internet
This sharp knife comes from advertisements, and the power to swing a knife at women is also given by advertisements.
Because the advertisement says that unsightly, unpleasant, dark private parts need to be corrected with external force. Corrected, it is in line with public aesthetics.
But who defines this aesthetic standard? Are you female? Are you male? is an advertisement.
Anxiety is growing around the color, smell, shape, and hair of the private parts.
Image source: Internet
These excessive and wrong marketing have caused more and more people to fall into the anxiety of partial “imperfection” and “abnormal”, and they are full of denial of themselves. But in wave after wave of anxiety, I forgot that each of us is a unique existence, and we are “actually good”.
Girls, no matter what stage of life you are in, please be sure to learn about reliable gynecology knowledge, speak up for women’s health, and let yourself, aging mothers, and future daughters, Live healthier and freer.
As for the excessive anxiety and bondage that is marketed, let’s kick them out of our lives together.
Loving and accepting yourself is the real “good medicine.”
Planning
Planning: Vic Sheep | Producer: Eric
Cover image source: Dr. Lilac Design Team