At present, young consumers are paying more and more attention to hair, and problems such as damaged hair, itchy scalp, oiliness, and dandruff have become their “top priority”. In order to solve these problems, Adolph, a high-end fragrance shampoo brand in China, established a new standard of 6-level health care, and also combined ancient hair care methods and cutting-edge technology to launch tea bran series shampoos with functions such as nourishing, blackening, and strengthening hair.
Tea bran shampoo to keep the scalp healthy and energetic
Tai Xiumei, deputy director of the Applied Technology Innovation Center of China Daily Chemical Institute, said in a popular science video released recently: “Cause dandruff The main reason is the growth and reproduction of microorganisms on the scalp surface, especially the growth and reproduction of Malassezia on the scalp. Therefore, many anti-dandruff shampoos will add substances that can effectively kill Malassezia, and people who are prone to dandruff This type of anti-dandruff shampoo is optional.”
Take the well-received Adolf Tea Bran Shampoo as an example , which creatively extracts active ingredients such as natural tea oil, tea saponin, triglycerides and fatty acids from tea bran, which provides rich nutrition for the scalp, and also adds peppermint extract, which can calm and soothe the scalp and make the scalp cool Translucent, leaving hair fluffy and fresh. Tea bran can also effectively inhibit the abnormal proliferation of Malassezia on the scalp, thereby maintaining the healthy balance of the scalp microecology, and further improving the mild and effective antibacterial and anti-dandruff, oil control and soothing effects.
In 2021, Consumer Reports’ comprehensive evaluation of Adolf Tea Bran Antidandruff, Antipruritic, and Nurturing Shampoo shows that the average sterilization rate of this shampoo against Malassezia furfur is >99% , The average antibacterial rate is more than 99%, which can keep the scalp in a weak acid environment for a long time and cut off the source of dandruff.
Innovation and subversion, establishing a new standard of 6-level health care
Everyone’s scalp environment is complex and changeable. If you use shampoo with the same effect for a long time, it will not only produce tolerance, but also will not be conducive to the performance of the product, so you should replace the shampoo and hair care products that suit you in time.
In response to this pain point, Adolph subverts the traditional single washing method, creates a new standard of 6-level health care, and creates The six series of products, “ice care, heat care, maintenance care, fragrance care, ginger care, and zero silicone oil care”, have further refined and upgraded the efficacy. Alternating use on a weekly or monthly basis can effectively prevent the scalp from developing resistance and activate the scalp microcirculation.
The scalp and hair need proper care. The hot summer is approaching, using the right shampoo can fundamentally stay away from scalp problems and make hair fresh and supple.
[Source: Dongfang.com]