Advertising on a corporate website, claiming that the Maotai-flavored liquor you sell is a “cancer killer”? Recently, an enterprise in Xiamen was investigated and punished by the market supervision department in accordance with the law for violating the relevant provisions of the Food Safety Law of the People’s Republic of China and the Advertising Law of the People’s Republic of China.
“A recent news that caused a sensation in the whole society made the majority of drinkers cheer, and drinking can actually prevent cancer” “The benefits of drinking ** wine: ** Maotai-flavor liquor can cure cancer”… Not long ago , the market supervision department found in the network monitoring that a company in Xiamen published the above content on its company website, suspected of false propaganda. After receiving the clue, the law enforcement officers of the Xiamen Market Supervision Comprehensive Law Enforcement Detachment immediately launched an investigation.
During the on-site inspection, the law enforcement officers entered the relevant website of the involved company in the address bar of the IE browser through the company’s computer. When viewing the advertisement information, the computer showed that the webpage could not be opened.
In this regard, the operator explained that the above-mentioned website has been closed due to the expiration of the contract, and he does not remember much about the content of the advertisement. However, the law enforcement officers immediately took out the web pages involved in the case that were fixed in the preliminary investigation and evidence collection, as well as the notarized materials of the preserved evidence.
Faced with the detailed evidence, the operator had to admit that it was the propaganda web page designed and produced by a network technology company in Xiamen who provided design ideas before; , Copy the advertising content of other companies and paste them on the corporate website.
According to the Municipal Market Supervision Bureau’s 2022 “Iron Fist” action plan for investigating and handling cases in the field of people’s livelihood, false advertisements such as “magic doctors” and “magic medicines” are one of the focuses of the crackdown. The behavior of the company has violated the relevant provisions of the Food Safety Law of the People’s Republic of China and the Advertising Law of the People’s Republic of China. According to the law, the market supervision department ordered the parties to stop publishing advertisements and imposed a fine of one time the advertisement publishing costs.
The market supervision department reminds that food producers and operators are responsible for the authenticity and legality of the content of food advertisements. Even if the advertisements are outsourced, they must strictly control the quality. The first paragraph of Article 73 of the “Food Safety Law of the People’s Republic of China” stipulates that the content of food advertisements shall be true and legal, shall not contain false content, and shall not involve the functions of disease prevention and treatment.
Article 17 of the “Advertising Law of the People’s Republic of China” stipulates that, with the exception of advertisements for medical treatment, medicines, and medical devices, any advertisements involving the function of disease treatment are prohibited.
(Source: China Quality News Network, the original title is: Can drinking liquor cure cancer? The bragging has come to discuss “fighting” again)