With the increase of e-reading,
people will encounter eye discomfort more or less, and
eye protection has also become a topic of social concern.
All kinds of eye creams and eye care patches came into being
hot on the Internet
These products are all in the name of
can Relieve eye fatigue, improve vision,
reduce myopia
even cure myopia and improve astigmatism symptoms,
presbyopia… the flag
What is the effect?
Recently, China Consumer News conducted a survey
The “magic” effect is exciting
In a community group buying group,
a person named “Wenhua”
initiated A shopping solitaire,
introduced a product called “Muren Yuyi Mingmu Cream”
and the accumulated sales of tens of thousands of boxes and other information.
In the dozens of pages of introduction,
details the effect: 
The propaganda of miraculous efficacy has made many consumers very excited. The information in the above-mentioned group buying group shopping Solitaire shows that this solitaire “has already joined 5957” boxes of “Muren Yuyi Mingmu Cream”.
Search on the e-commerce platform with the keyword “Mingmu Cream”, and
found that “Muren Yuyi Mingmu Cream” is available in many online stores.
In addition, the reporter also discovered another eye-brightening ointment product – Rolling Ball Cold Compress Gel. In an online shop called “Zhijingtong Vision Rehabilitation Center”, the promotional image of the product has 4 keywords, “myopia, hyperopia, amblyopia, astigmatism”, and each word is marked with a tick.
On the e-commerce platform, this bright eye cream shows monthly sales of 100 in some online stores +. The cumulative sales volume of “Hong Kong Medical Research Institute Eye-Proof Eye Patch” on e-commerce platforms exceeded 100,000.
Except for eyesight cream Products,
eye protection products are not uncommon.
In an online shop called “Baby Vision Correction”,
a product package says
“Hong Kong Academy of Orthopaedic Medicine Eyesight and Eye Care” ‘,
claims to treat myopia, astigmatism and blurred vision.
At the same time, in the promotional pictures and detailed introduction, there are also “Mr. Kang’s eyes near 1100 degrees, after using the buy 10 get 12 package, the degree of myopia returned to normal” “Ms. Lin’s daughter’s eyes Myopia and astigmatism, I bought a package of buy 8 get 10 free, and there is no rebound after returning to normal.”
The efficacy propaganda is full of loopholes
These Is the claimed efficacy of eye ointment and eye patch products true or false?
The reporter inquired about “Muren Yuyi Mingmu Ointment” and found that
This product is supervised by Shandong Zihang Pharmaceutical Technology Co., Ltd.,
Nanyang Secret Produced by Guyan Biotechnology Co., Ltd.
Shown on product manual
After inquiries, the two compliance certificates were issued by Henan Province Nutrition and Health Care The “Health Products Production Compliance Certificate” and the “Health Products Product Compliance Certificate” issued by the association.
In addition, it is clearly stated in the precautions of the instructions that “this product is a health care product, and does not represent the treatment of drugs and medical devices”.
For “rolling-ball cold compress”,
reporters found that,
The product details introduction page displays
“regular medical qualifications, which can be checked by the Food and Drug Administration”.
After carefully distinguishing the product filing number, it is found that the “Class 1 Medical Device Filing Information Form” displayed by it shows that the filing number is “Guinan Equipment No. 20180076”, but the displayed State Food and Drug Administration queried The record number in the screenshot is “Guinan Machinery No. 20180075”, which is inconsistent.
After inquiry, the two numbers correspond to two products, “Cold Compress Gel” and “Rolling Ball Cold Compress Gel”, which are produced by Guangxi Shengfang Medical Technology Co., Ltd.
Inquiring the basic information of “Guinan Food and Drug Administration Equipment Production No. 20170005” of the State Food and Drug Administration shows that the company’s production scope is “Class I: 6858-1-Cold compress materials and appliances, 6864-3- Dressings, 6866-4—Medical Cleaning Appliances Class I: 09-02 Warming (Cold) Treatment Equipment/Apparatus, 14-16 Other Instruments”.
Guangxi Zhuang Autonomous Region Nanning Municipal Market Supervision Bureau released the announcement on March 29 this year on the cancellation of the first-class medical device product record, showing that the above two products have been cancelled, and the original record that can be found The information shows that the intended use of the two products is “for physical cooling of the human body, cooling of specific parts of the body surface, and only for closed soft tissues”, and they do not have the function of improving or treating symptoms such as myopia.
Exaggerated propaganda and hidden tricks
In 2019, the National Health and Health Commission, the State Administration for Market Regulation and other 6 departments issued the “About further standardizing the work of myopia correction in children and adolescents.” The “Notice on Strengthening Supervision” (hereinafter referred to as the “Notice”) clearly pointed out that under the current medical technology conditions, myopia cannot be cured. Drug supervision and administration departments at all levels must strictly correct the names, instructions or labels of medical devices that contain misleading words such as “myopia cure” and expressions that are inconsistent with the actual product function.
The “Notice” also pointed out that institutions or individuals engaged in myopia correction for children and adolescents shall not use “rehabilitation”, “recovery”, “reduction of degree” and “myopia cure” in the promotion of myopia correction. Expressions such as “Myopia Killer” mislead myopic children, adolescents and parents, and shall not violate the provisions of the Traditional Chinese Medicine Law by falsely using the name of traditional Chinese medicine or using traditional Chinese medicine theory and technology to deceive consumers and seek illegitimate interests.
It can be seen that
Mingmu ointment, eye care stickers and other products
The statement that improves vision and even treats myopia
is ” Out of nothing.”
Source: China Consumer News