Today, “big data” is no longer the exclusive product of those “unicorn companies”. To explore market opportunities and enhance their ability to resist risks, small companies must also build their own “Big Database”.
Building a “big database” has three major benefits for small businesses:
First, it is helpful for enterprises to have a deep understanding of the “single” The “consumption information” of the “customer”, not the consumption information of the “target group”. Data may deceive people, but big data will not deceive people, because when the amount of data is large enough, those impurities will be filtered out to provide reference for enterprises to analyze and predict market prospects;
Second, it is beneficial for enterprises to provide “precision marketing” for personalized users, helping enterprises to tap the real needs of customers, and can accurately provide more efficient services and better consumption experience for these customers;
Third, it is helpful for enterprises to make “scientific decisions”. In the past, many companies relied on “feeling” to gain insight into the market, and rushing to collect some information was also full of “traps”, and the decisions made were also wrong. Once the market changes, the damage to the company is fatal.
The key to building a large database lies in “data mining”. Only effective data mining can produce high-quality analysis and prediction. The main sources of big data are: industry data, e-commerce data, manufacturer data, and Internet data.
In the past, enterprises mainly relied on “information difference” and “differentiation”, but with the development of the Internet and self-media, the information difference will gradually disappear. As for product differences If you have it, others will have it too, maybe it’s better than you. So, with “big data” today, you can find out how big is the market “ceiling”? How much are users willing to spend? What brand will sell better? Everything can be digitized.
In the future, “data assets” will become the “core assets” of enterprises, and “databases” will become the “core competitiveness” of enterprises. development, when?
Well, the series of articles about the second section of “Wealth Comes from Positioning” “Business Thinking Positioning” will be shared here today. Many of the views in the article represent only personal views, and deficiencies are inevitable. This article was originally created by “Bai Suzhen Network Technology Company”. Friends who are starting a business or preparing to start a business, please pay attention or like it, and don’t miss the help of each article to you. Please see the next article: Entrance thinking.