Wordsmiths in Talking Machines: Be Careful with Trendy Concepts and Vocabulary

Some people, especially young people who are “somewhat knowledgeable” when they write, often can’t help but spill out their knowledge, follow some trendy articles, and come up with some new ideas. Nouns, new concepts, and new vocabulary make people feel like they are in a fog. This is a taboo in manuscript writing.

Let’s talk about my prejudice first! In my opinion, the so-called “management” is actually a “discipline” that lacks academic legitimacy. This view of mine is contrary to the mainstream view. The state recognizes management as a first-level discipline. You, a “one bottle is not half a bottle swaying”, what qualifications do you have to make irresponsible remarks on academic issues. I’m not going to argue with you either. I’ll first declare that this is my “prejudice”, and it’s just my personal opinion. I used to be a fashionable young man, and read a lot of fashionable books, such as “The Fifth Exercise”, “Who Moved My Cheese”, “Hard Ball”, “From Good to Excellent” and so on. But I finally found that these “management” books basically listed some cases and fables, and then created a “theory” by myself, and then applied some philosophy, economics, accounting, sociology, and psychology. Ready-made theories, come up with a lot of “effects”, the so-called “management theory jungle.” If we take a closer look at these management masters, we will find that many of them are not real scholars, but most of them are entrepreneurs, journalists and the like, and their academic backgrounds always make people “a little worried” , this “management theory jungle” is also mixed, many “theories” are quite short-lived, and they were replaced by other new “theories” shortly after they were invented.

The reason why so many “bad words” about management science are said here is because in the drafting circle and even in the party and government organs, there are many people who are rushing to management science , every time a book in this regard appears on the market, there will be a group of fans immediately. As a result, many typographers who are very fashionable will indiscriminately regard these “half-handed theories” under the banner of various “effects” as a new toy for children, and they will put them to use.

Because there are a large number of self-created and very niche “new concepts” in these “theories”, if they are rashly used in leadership speeches or official documents, it is easy for the audience to If you don’t understand it, you may even feel that the leader is also a “fashionable” rhetoric, thus affecting the leader’s public image.

As I said earlier, leadership speeches are spoken and written language. This requirement of “spoken language” requires us to pay attention to the plain words and the words that the public can understand in the drafting of the manuscript. I once revised a manuscript, and a concept appeared in it that I still remember fresh. The author mentioned the “turbulence theory” of city operation in the article. At that time, I was in a fog, and at first I thought it was a city Natural science problems such as atmospheric circulation, I only understood it a little later. It seems to be a social science problem about urban governance or urban planning, but I have not found the source of the specific concept, nor have I fully understood what it means. . My colleagues and I joked that this kind of expression belongs to “Xuanxuanxuan, Miaomiaomiao, making a fool of yourself with a single palm”. The author should draw a mouth next to this concept, and readers should click it when they don’t understand, and the mouth will explain it. explain.

It’s still not uncommon these days, and the library of trendy languages ​​is getting bigger and bigger, and many web languages ​​are making their way into leadership speeches. However, I am very against the use of Internet language in leadership speeches. Because the iterative speed of Internet language is too fast, when the leading cadres as middle-aged and elderly people learn this fashionable Internet language, they think that this can bring the distance between young people and young people. Let the young people see that this leader is purely “an old cucumber paints green paint” and is self-motivated in front of young people.