The 2022 First Shandong Cosmetics Industry High Quality Development Conference Peony Sub-Forum was successfully held

On April 8th, jointly sponsored by Shandong Cosmetics Industry Association and China Anti-aging Promotion Association Cosmetics Industry Branch, Shandong Huawutang Biotechnology Co., Ltd. hosted the “2022 First Shandong Cosmetics Industry High Quality Development Conference-Peony Sub-Forum “Held in Jinan. This forum will discuss and study “the application of peony in the cosmetics and health industry” through the speeches of experts in high-end online forums, and is committed to “letting the national flower peony protect the skin of the people”, further clarify the development direction of the peony industry, and tap the development potential of the industry. Add new momentum to the development of the peony industry.

The forum was chaired by Mou Yunfan, Secretary of the Party Branch and Secretary General of Shandong Cosmetics Industry Association. The guests participating in the forum included the director of the Institute of Traditional Chinese Medicine, Chinese Academy of Chinese Medical Sciences, international Academician Chen Shilin of the Eurasian Academy of Sciences, Dean Hu Defu of Shandong Institute of Food and Drug Inspection, Director Wang Jianghui of the Institute of Leisure Agriculture of Shandong Academy of Agricultural Sciences, Professor Meng Hong of Beijing Technology and Business University, Professor Malay Kee of Shanghai University of Applied Sciences, Shandong Agricultural University Wang Qi, deputy director of the Institute of Leisure Agriculture, Chinese Academy of Sciences, associate researcher, Li Qiyan, director of the State Key Laboratory of Cosmetic Raw Material Quality Control, Shandong Institute of Food and Drug Inspection, Feng Liang, associate professor of China Pharmaceutical University, Qi Yunji, founder and chairman of Banmu Huatian brand, Shang Ximei, founder and partner of Banmu Huatian brand, Qi Yufeng, deputy general manager of Banmu Huatian R&D Center, and Dr. Xu Peng, a young scientist of Banmu Huatian R&D Center, etc., they conducted a comprehensive analysis and excavation on the historical research and industrial development of peony. , so that the research and application of plants with Chinese characteristics ushered in a new situation and opportunity.

(Shandong Cosmetics Industry Association Party Branch Secretary and Secretary-General Mou Yunfan)

At the beginning of the meeting, Qi Yufeng gave an opening speech. In this special period, it is not easy to hold a technical forum. But the future is ahead, and the development of technology requires more capable people with lofty ideals to work together to overcome difficulties, in order to make the plant industry with Chinese characteristics bigger and stronger.

(Qi Yufeng, Deputy General Manager of Shandong Huawutang Biotechnology Co., Ltd. gave an opening speech)

1. Who doesn’t love peony flowers? Zhanduancheng Zhonghaowuhua

Peony has a history of more than 2,000 years as ornamental and medicinal use. Professor Meng Hong introduced in the report that scientific research in my country in recent years has found that peony has more potential application value. Peony flower has antioxidant and anti-aging effects, while peony root is anti-allergic and anti-inflammatory, and peony seed oil can not only be used as edible oil, but also can be applied to the field of skin care. From the data point of view, peony cosmetics account for 23 of the 26 functions allowed to be declared by the regulations, mainly including moisturizing, beauty modification, nourishing, and acne removal.

(Online keynote speech by Professor Meng Hong from Beijing Technology and Business University)

Peony has been loved by Chinese people since ancient times, it has grace The wealth of luxury and the reputation of Tianxiang and national color seem to be inextricably linked with “beauty” from birth. The concept of “skin care with flowers” of half an acre of flower fields is in line with peony flowers, so that domestic products are matched with national flowers. For this reason Started the journey of exploration of peony skin care.

Shang Ximei said, “I am both a partner of the half-mu flower field and an anchor of the half-mu flower field. I directly target consumers, so I understand what consumers really need, and the half-mu flower field hopes The most important thing is that consumers’ skin can reach the best state.” Indeed, by making products from the perspective of consumers, meeting consumers’ needs, injecting natural plant energy into the skin, and enjoying pure ingredients and feelings, you can find the most suitable skin for your skin. good state.

(Shang Ximei, founder of Banmu Flower Field)

Academician Chen Shilin has studied Chinese medicine and plants with Chinese characteristics for many years, he proposed “The efficacy of medicine is good, first of all, the medicinal materials are good, and the origin of the medicinal materials is the key to the quality.” The half-mu flower field is committed to developing and cooperating authentic raw material bases. At present, there are 16 medicinal plant planting bases including peony, rose, iris, ganoderma lucidum, salvia, oat, honeysuckle, roselle, centella asiatica and sophora flavescens. Heze peony is a characteristic plant represented by Chinese medicinal plants. Its petals, leaves, seeds, fruit pods and seed meal have attracted more and more attention and research by scholars, and many new ingredients have been discovered, which are also the driving force for the peony industry. good prospects. At present, the half-mu flower field is far ahead of the product data in the filing of peony seed oil raw materials, becoming a veritable leading brand of peony cosmetics, and promoting the healthy development of peony cosmetics.

(Online speech by Academician Chen Shilin of International Eurasian Academy of Sciences)

II. Application of Peony in Cosmetics and Health Industry

Peony is full of treasures. More and more companies have discovered the various uses of peony, which has also prompted the peony industry to become more and more large-scale and refined.

Associate Professor Feng Liang shared the systematic research on the structural characteristics of the components of Cortex Moutan and its application in the big health industry at the meeting. The efficacy of natural products is affected by factors such as batch and origin. The ingredients and contents contained vary widely and can greatly affect the quality of the product. It is worth mentioning that the study found that the proportion of inorganic elements in the Cortex Moutan in Heze, Shandong Province is relatively high, which may be related to its authenticity. ”

(Online keynote speech by Prof. Feng Liang from China Pharmaceutical University)

Associate researcher Wang Qi will introduce to you at the meeting The variety specificity of Lunongdan No. 1, a new high-yield and high-quality peony cultivar cultivated by the Leisure Agriculture Research Institute of Shandong Academy of Agricultural Sciences and Banmu Huatian, won the third prize of Qilu Agricultural Science and Technology Award. A new variety planting base, jointly build a functional flower resource garden. The half-mu flower field focuses on functional flowers and is market-oriented, and the joint research institutes carry out joint research on the “neck neck” technology of provenance, and accelerate the cultivation of breakthrough varieties with independent intellectual property rights. Ensure the high quality of plant raw materials from the source.

(Keynote speech by Associate Researcher Wang Qi, Institute of Leisure Agriculture, Shandong Academy of Agricultural Sciences)

< p>Director Li Qiyan pointed out that first-class enterprises can lead the market and make better scientific innovations by setting standards. The State Food and Drug Administration’s Key Laboratory of Cosmetic Raw Material Quality Control was recognized and released by the State Drug Administration on February 9, 2021. One of the second batch of 72 key laboratories, it is the only state-level key laboratory for the quality control of cosmetic raw materials. The “Peony Seeds for Cosmetics Raw Materials” led by Shandong Food and Drug Inspection Research Institute and mainly participated by Handa Huatian Oil”, “Peony Root Bark Extract for Cosmetics”, “Peony Root Extract for Cosmetics”, and “Peony Flower Water for Cosmetics”. The signing of “Cosmetics Quality Control Strategic Cooperation” will greatly promote the quality improvement of medicinal materials, raw materials, semi-finished products and finished products in the half-mu flower field. The company will ensure product quality with higher standards and serve consumers well.

(Keynote speech by Director Li Qiyan of Shandong Institute of Food and Drug Inspection)

Three , Half-mu flower field – a pioneer brand in the field of Chinese characteristic plant skin care

China has a vast land and abundant resources, which has nurtured a variety of animals and plants, and there are many Chinese characteristic plants worthy of in-depth study. Peony is one of them. The half-mu flower field, which uses flowers for skin care, originates from the flower fields in the mountains, and advocates a natural and pure way of life. Give it a peony, and use it as a good medicine. The peony is the source of inspiration this time.

In order to ensure the authentic raw materials of peony for the half-mu flower field, the half-mu flower field and Heze Peony R&D unit Heze Peony Industry Research Institute, Heze Branch of Shandong Academy of Sciences, and Shangsheng Agricultural Development Co., Ltd., the largest peony manufacturer in Heze The company and the Cao County Yumin Medicinal Planting Professional Cooperative have reached a “strategic cooperation in the scientific research and demonstration plantation of half-mu flower field peony”, with a cooperative planting area of ​​1,500 mu. Huatian Plant Extract Factory ensures the high-activity and low-irritant high-quality raw material peony seed oil for cosmetics through self-developed 19 cold-pressed fresh extraction processes and fresh-keeping antioxidant technology, and controls product quality from source to research and development.

President Hu Defu (left) of Shandong Institute of Food and Drug Inspection (left) and Qi Yunji (right), founder and chairman of Banmu Huatian, conducted “Cosmetics Quality Control” “Strategic Agreement” signed

Director Wang Jianghui (left) of Leisure Agriculture Institute of Shandong Academy of Agricultural Sciences and Shang Ximei (right), founder of Banmu Flower Field ) to carry out the joint signing of the “Functional Flower Innovation Laboratory”

The half-mu flower field not only invested a lot of human, material and financial resources in the plant raw materials, but also developed the “RIVETOR® Skin Barrier Repair” self-guided in the flower field laboratory. “Protecting technology” has made a breakthrough, and its core ingredient is peony seed oil. And this core ingredient can repair the human skin barrier very effectively.

Professor Malay Kee said at the meeting, “The skin barrier is likened to a “brick wall” structure, and most of the effects of adverse factors on “bricks” or “mortar” are related to inflammatory factors. “Analyzing the mechanism of skin barrier damage can be obtained. Repairing the skin barrier can not just supplement “mortar”, but also need to improve the quality of “bricks”, strengthen the tight connection between the bricks and inhibit the internal inflammatory response, from the inside out. Stable barrier function.

(Online keynote speech by Prof. Ma Kee from Shanghai University of Applied Sciences)

Dr. Xu Peng led the team with Shanghai Affiliated to Tongji University The Municipal Dermatology Hospital jointly carried out research on the molecular mechanism of skin barrier repair with peony seed oil. The results show that peony seed oil is different from common vegetable oils. It only repairs the barrier function of the skin by supplementing intercellular lipids, and it can also activate OVOL. -1 expression to promote the expression of skin barrier-related proteins, by promoting the expression of tight junction proteins and inhibiting the expression of pro-inflammatory factors, it stabilizes the “brick wall” structure of the skin barrier in all directions and repairs the skin’s barrier function.

(Online keynote speech by Dr. Xu Peng of the Half-Mu Flower Field R&D Center)

As shared by Dr. Xu Peng at the meeting “Based on the research results of the skin barrier repair mechanism of peony seed oil, we chose to develop a skin barrier repair technology with peony seed oil as the core ingredient. ) Lipidomics studies have found that compared with normal skin, the content of ceramides and glycosphingolipids in dry skin is significantly reduced, achieving superior skin barrier repair effect.” The current RIVETOR® skin barrier repair technology is also applied In the series of star products such as scrubs, body lotions, and hand creams, they have been loved by consumers.

RIVETOR® Skin Barrier Repair Technology

Half-mu flower field star product

It’s not easy in fact, half-mu flower field can It stands out in the market competition because it has always adhered to its original intention, always pursued natural plant extracts, and used flowers for skin care. The half-mu flower field is a domestic brand that grows in the flower fields in the mountains. The national flower peony is also a half-mu flower field to protect the skin of the people. It is hoped that Banmu Huatian will continue to explore in the field of skin care, and continue to develop products that consumers love and are effective. This is also the dream that Banmu Huatian is practicing.

No matter how turbulent the world is, stick to the inner pure land, embrace nature, and enjoy purity. No matter where I am, I have half an acre of flower fields.

(Group photo of the guests)