On March 24, Procter & Gamble apologized for the inappropriate content posted on its official account. Currently, the topic of the keyword #Procter & GambleApologise# is trending on Weibo.
It is understood that on March 13, Procter & Gamble published an article titled “Women’s foot odor is a man’s The article said, “Women’s feet smell 5 times more than men’s”, “Women also have body odor, and their breasts are the most smelly”, “No matter how clean a woman is, her underwear is dirtier than men’s”, “Women’s hair is dirtier than men’s.” At the end of the article, a girl with the words “Procter & Gamble” on her head recommended her own product saying “We have a 5-piece body fragrance set”. Under the article “Women’s foot odor is 5 times that of men’s”, the article said “Bacterial reproduction rate of men’s feet is 400%, women’s is 2300%”. At present, the tweet is no longer visible on the public account of “P&G Member Center”.
March 24, “Procter & Gamble China Weibo responded, “We solemnly apologize for the disrespect to women caused by the inappropriate content of a recent article on the P&G Member Center account.” Procter & Gamble has always promoted the values of equality, inclusion and respect. We have removed this article and seriously overhauled the operation of the account. We will definitely reflect deeply and prevent similar situations from happening again. ”
Procter & Gamble occupies a large market in the field of daily chemicals in China, and its brands include Rejoice, Head & Shoulders, Shufujia, Tide, Crest, Aberdeen, Pantene and other products. Although Procter & Gamble is an American company However, the P&G China branch, which entered the Chinese market in 1988, is the largest domestic consumer goods giant with a wide range of product audiences.
Xiaoxiang Morning Post reporter Shen Xiaoyi
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