“Reduce the degree” “myopia cure”? Three departments including the Ministry of Education issued a document to severely crack down on such misleading representations of marketing and publicity

Qilu Net·Lightning News February 24th news from the Ministry of Education, in order to implement the “Implementation Plan for Comprehensive Prevention and Control of Myopia in Children and Adolescents” and “The Bright Action Plan for Prevention and Control of Myopia in Children and Adolescents (2021-2025)”, standardize school vision In order to protect the health and rights of children and adolescents, the Ministry of Education, the National Health Commission, and the State Administration for Market Regulation have jointly issued the “Notice on Further Standardizing the Services Related to School Vision Testing and Myopia Prevention and Control” ( hereinafter referred to as the “Notice”).

The “Notice” requires that unqualified institutions are strictly prohibited from entering the school to conduct vision tests. Local health departments carry out monitoring of common diseases such as myopia among students, and local education administrative departments carry out monitoring of students’ physical health, strictly control relevant testing institutions, and resolutely prevent unqualified institutions from entering schools to carry out vision testing. Schools carry out work such as student vision monitoring, which should be reported to the local education authority for approval.

The “Notice” emphasizes that to severely crack down on false and illegal marketing and publicity, local market supervision departments should strictly investigate and punish the use of “rehabilitation”, “recovery”, “reduction of degree”, “myopia cure” and “myopia nemesis” in accordance with the law. Misleading representations such as “degree repair” and other misleading statements on the marketing of myopia prevention and control products for children and adolescents. It is understood that myopia is divided into true myopia and pseudo-myopia, which are mainly distinguished by objective optometry. For this part of people with pseudo-myopia, it can be cured by doing eye exercises, resting the eyes, and avoiding excessive use of the eyes. However, true myopia cannot be cured, it can only be corrected. Frame glasses or contact lenses are used to correct myopia, and glasses are removed by means of improving vision or surgery, but the changes in the fundus and the length of the eyeball cannot be changed or treated. This also means that Such misleading marketing behaviors as “rehabilitation”, “recovery”, “reduction of degree”, “myopia cure”, “myopia nemesis” and “degree repair” are to a certain extent a pretense and deceptive.

Reporting by Lightning News reporter Wu Lilan Intern reporter Zheng Ke Song Yuxin