With the launch of China Central Place’s new product line 17th Street, the CBD business district centered on China Central Place, Beijing SKP, and China World Mall is getting closer and closer to a world-class business district with a scale of 100 billion. On July 3, a reporter from Beijing Business Daily visited and saw that by adding taverns, izakayas and other formats, the Huamao business district has made a strong complement to the development of the night economy. At the same time, Beijing SKP has also completed a new round of adjustment, especially the introduction of a number of first restaurants on the 5th floor. From 2025 to become a world-class business district with a scale of 100 billion, China Central Place still needs to make efforts in the consumption of business functions and art exhibitions.
Opening on 17th Street, China Merchants Adds Newcomers
To catch up with the beginning of July, another late-night canteen in CBD has entered the market. A reporter from Beijing Business Daily visited Huamao Commercial Street and saw that Huamao 17th Street is located on the basement floor of No. 17 Commercial Building in the East Section. , wine bars, etc. The block is open until around midnight.
Before this, the location of Huamao 17th Street was a combination of several scattered merchants. After the integrated operation, Huamao 17th Street became the center of Huamao. New product lines enter the market. Relevant personnel of China Central Place said that China Place 17 Street focuses on “food, pubs, and happy gatherings”. It is spread through Internet celebrity check-in points and interactive devices, hoping to build a new late-night canteen and late-night pub in the region, which can make consumers feel immersed. style experience.
Close to Dawang Road, China Central Place has become the first choice for daily activities of many white-collar workers and business people. Before Huamao 17th Street entered the market, the Huamao Shopping Center, as a place for people to eat, drink and play in the area, has also undergone continuous adjustments in recent years. According to incomplete statistics, China Central Place has introduced more than 20 lifestyle brands in the past two years, such as GRACEL luxury care, PURE YOGA, shampoo, etc. In terms of catering, China Central Place has introduced merchants such as nama cocoa chocolate brand, BAKE cheese tart, and Ban Shan Wai. The current catering business accounts for about 35%-40%.
Public reports show that the average daily passenger flow of China Central Place has exceeded 27,000. In the future, the project will focus on classic brands, technology, lifestyle, and optimize the layout of the catering business, and introduce some characteristic first stores and Internet celebrity catering to complement Beijing SKP.
SKP adjusts and overweights its first store in Beijing
Besides the adjustment of China Central Place Shopping Center and the launch of China Place 17th Street, Beijing SKP, as the main store of China Central Place, will also be completed in the near future. A new round of adjustments. A reporter from Beijing Business Daily visited and saw that Beijing SKP has completed a new adjustment on the fifth floor: the integration of luxury children’s clothing, the introduction of high-end sports outdoor brands, and the opening of new catering areas.
The reporter visited and saw that the luxury children’s clothing mainly sold over the counter has independent stores, such as Petit Bateau, BONPOINT and other brands. High-end sports outdoor brands such as Arc’teryx, DESCENTE, Helly Hansen, etc. have also been added near children’s clothing.
In addition, in the new dining area on the fifth floor, many brands are their first stores. The reporter from Beijing Business Daily saw that there are a total of 6 restaurants in the new dining area, including Dadong·Jinglu Cuisine, Dadong·Anhui Kitchen, Siyong Yisheng and other merchants are the first stores in Beijing.
After continuous adjustment, the turnover of Beijing SKP is constantly refreshed. After Beijing SKP became the global “shop king” with sales of 17.7 billion yuan in 2020, Beijing SKP handed over a transcript of 24 billion yuan in annual sales in 2021.
Consumption diversification and increased artistic performance experience
As the two main business formats of Huamao Center, compared with Beijing SKP, Huamao Shopping Center has greater potential for improvement. “China Central Place Shopping Center should be developed with different functions such as art and culture while developing in a dislocation with Beijing SKP.” Lai Yang, chief expert of the Beijing International Business Center Research Base, pointed out that in terms of business format planning for early CBD business district projects, in addition to retail In addition to brands, some catering and life services are more settled. However, with the improvement of quality consumption, consumers’ demand for culture and art is getting higher and higher.
Driven by commercial entities such as Beijing SKP and China Central Place, the Beijing CBD business district will become a one-hundred-billion-dollar business district just around the corner. Previously, the implementation plan for cultivating and building an international consumption center city formulated and issued by Beijing pointed out that it will strive to comprehensively improve Beijing’s international reputation, consumption prosperity, business activity, convenience of arrival, consumption comfort, and policy leadership in about five years. To create 2 to 3 world-class business districts with a scale of 100 billion. Among them, relying on commercial complexes such as SKP, China World Mall, and China World Mall, the CBD business district will be built into a high-quality consumption carrier, a first choice for business travel, and an international life model area.
Lai Yang, chief expert of the Beijing International Business Center Research Base, said that the commercial function of the CBD business district should not only serve residents, but more importantly, meet the needs of business people in the business district. The latter requires a large number of business exchanges, including catering functions, cultural exchanges, etc. With longer working hours, nighttime consumption will have more intensive demand.
Beijing Business Daily reporter Liu Zhuolan/Photo by Wen Bing