“Wealth Comes From Positioning” Section 3 Corporate Management Thinking Positioning: (2) Important Thinking

Why don’t your company’s employees have the passion and desire to do things? Because a person’s passion and desire to do things are often only dominated by “perceptual cognition” and have nothing to do with “rational cognition”.

What is “perceptual cognition”? That “important” is “perceptual cognition”; what is “rational cognition”? To think “correct” is “rational cognition”. For example, everyone knows that jogging is good for the body, but few people can actually do it, why? Because this is “rational cognition”, not “perceptual cognition”, people only recognize its “correctness” and do not feel “important”.

To give another example, a girl who has just started falling in love knows that there will be Andy Lau’s fan meeting one day, even if she has a very important class to take that day, it is likely that she will. She skipped class to meet Andy Lau, because for her, meeting Andy Lau was “more important” than attending class. It was “perceptual cognition” and could stimulate her passion for doing things.

Therefore, employees will only do “important things”, not “right things”. The company should let employees understand the “importance” of the work at hand, rather than “correctness”. What are the criteria for “what matters”? It is the trend, the wind, the weather.

We understand that doing the “important things” is more important than doing the “right things”, and doing the “important things” is more right than doing the “right things”. So should we do “important and not urgent” first, or do we do “important and urgent” first? The order is to do the “important but not urgent” things first, and then do the “important and urgent” things. why? An employee, no matter how high the position, only does two things: important and not urgent and important and urgent. In fact, there are so many “important and urgent” matters in the company. The reason why you have “important and urgent” matters is because the “important and not urgent” matters have been delayed for a long time, and have changed from quantitative to qualitative. “Major Urgent”.

Therefore, if the company’s employees are still doing “important and urgent” things every day, and they are too busy, it can only mean that they have no plans and are fighting fires every day, which is a sign of incompetence. , Which company still rewards them for their hard work?

Well, the series of articles on “Management Thinking Positioning” in Section 3 of “Wealth Comes from Positioning” will be shared here today. Follow me, your entrepreneurship is no longer confused. Please see the next article: Speed ​​Thinking