Under the coexistence of growth and hidden dangers, who can lead the rising dental implant market?

Writing|Chinese Businessman’s Strategy, Mu Zeliang

The term “evidence-based medicine” was first coined by Canadian Den Gayatt in the 1990s when he wrote in the journal JAMA, which means “evidence-based medicine” .

In the following decades, this method of diagnosis and treatment has been continuously improved and applied to various fields of the medical industry, including the oral care industry that has developed rapidly in recent years.

[Shattering the Old with the New: The Collision of Inspiration and Evidence]

In order to promote the development of oral implant treatment technology, the global dental giant Dentsply Sirona launched the “Inspiration and Evidence Based” in March 2022 based on evidence-based medicine. Oral implantology case competition on the theme.

After the start of the competition, people in the industry actively signed up. The competition received cases from more than 30 cities across the country. After three rounds of screening by industry experts, the top 40 in the country were finally determined. list, and the semi-finals will be held in the four divisions of East (Shanghai), South (Guangzhou), West (Chengdu) and North (Beijing). On September 28, 2022, the semi-finals of the Northern District were officially held in Beijing.

Wang Lei, Deputy Chief Physician of Peking University Stomatological Hospital, commented: “This competition has a wide influence in the industry, and many of the wonderful cases not only standardize clinical thinking, but also stimulate everyone’s innovative spirit. .”

During the competition that lasted for several months, doctors from all over the country relied on actual cases and targeted incurable diseases to create inspiration together.

“During the actual treatment cycle, doctors often encounter many complex situations. In order to make each case more standardized and outstanding, we held this case competition to scientifically follow Based on the evidence, experts and scholars can collide with more inspirations in clinical solutions.” Xiong Yan, sales director of Dentsply Sirona North, replied.

On the other hand, from the actual situation of the competition, along with the improvement of the industrial chain and breakthroughs in implants and implant technology, the oral implant industry is also facing a new round of problems and situation.

[Growth and hidden dangers]

“There are still many clinical problems, such as the increase in the proportion of dental phobia groups, and the difficulty in seeking medical treatment for vulnerable groups such as the disabled… But the root cause is the public’s attention to oral health Insufficient.” said Professor Wu Yuwei, deputy chief physician of Peking University Stomatological Hospital.

Yang Guangju, Deputy Chief Physician of Peking University Stomatological Hospital, added: “The lack of oral hygiene knowledge is indeed the root cause of the complicated situation of difficult patients, and many problems are completely avoidable.”

The lack of oral health protection awareness and hygiene knowledge has formed a huge gap with the rapid development of related markets.

According to the “China Oral Medical Industry Report”, the number of dental implants in China will reach 4.08 million in 2020, and the number of missing teeth in the Chinese population will reach 2.642 billion. The domestic market is in a stage of high demand and low penetration rate, and the oral implant industry still has great room for development.

According to the analysis of Sinolink Securities, under the conditions of low penetration rate and contradiction between supply and demand, the development of oral medical service industry has long-term potential.

In 2021, the market size of China’s oral medical services will be about 150.7 billion yuan. Driven by factors such as the expanding demand for oral diagnosis and treatment, the rapid growth of national income, and the continuous development of private oral medical institutions, it is expected that in the future The medical service market will continue to expand rapidly and is expected to exceed 300 billion yuan in 2026, reaching about 318.2 billion yuan. The compound growth rate from 2022 to 2026 is expected to reach 15.6%.

But behind the rapid growth came challenges as expected.

As far as the problem of missing teeth in the elderly population is concerned, according to the results of the fourth national oral epidemiological survey published in 2015, except for the 65-74-year-olds who are the hardest-hit areas for missing teeth, the In addition to 4.5% of people without teeth, young and middle-aged Chinese aged 35-44 also have a toothless rate of 36.4%. With the deepening of aging, theThe situation facing the issue will also become increasingly difficult.

In addition, the supply side also faces a series of challenges. According to the “Research Report on the Development Trend of China’s Oral Medical Industry”, my country is currently entering a booming era under the joint efforts of the demand side, the supply side, the policy side and the capital side. However, due to the dual attributes of medical treatment and consumption in oral medicine, the requirements for the prevention, diagnosis and treatment of oral and maxillofacial diseases, and oral beauty are becoming more and more strict.

Under this circumstance, the Matthew effect between all ends of the industry has been further intensified, and the story of the strong standing strong is being staged in the dental implant industry.

[Technology, Quality and Responsibility]

In this competition, 11 outstanding doctors from all over the country used Astra Tech TX/EV, Ankylos/XIVE, 3 implant brands combined with specific cases on the basis of evidence To elaborate, each contestant has 10 minutes to speak the courseware, and the microphone will be muted over time, which not only reflects Dentsply Sirona’s attitude towards medical rigor, but also shows that Dentsply Sirona always insists on creating the ultimate Services, the corporate vision of helping millions of customers smile healthy by creating innovative solutions.

The advancement of implant technology and implant quality is driving the transition of the industry. More importantly, the industry subjectivity of enterprises represented by Dentsply Sirona is becoming more prominent. .

For example, in the face of the “black triangle” problem caused by gingival recession, Astra Tech increases the area of ​​soft tissue contact area and the amount of soft tissue, which can not only “lock” the surrounding bones, effectively avoid The appearance of the black triangle further enhances the stability and makes it more beautiful.

At the same time, the clinical performance of Astra Tech is very good. Taking the average bone resorption index as an example, ASTRA Tech

The 5-year bone resorption level of the implant system is -0.29mm, which is much lower than the industry standard of 1.5mm.

Professor Zhang Lei from Peking University Stomatological Hospital commented, “The advantages of Astra implants lie in structural preservation, restoration of aesthetic cases, and long-term stability.”

As the organizer of this case competition, one of Dentsply Sirona’s main goals is how to use cases to help innovation, promote the healthy and high-quality development of the entire industry, and deal with patients and The times have higher requirements for the dental implant industry.

Dentsply Sirona has transformed with the rapid development of the industry during this process. As a global supplier of dental products and services, Dentsply Sirona is committed to providing overall dental solutions, meeting customers’ one-stop procurement needs, helping doctors simplify operating procedures and providing patients with stable treatment results.

Today, it has 16,000 employees worldwide, with operations in more than 40 countries around the world, and direct sales offices in 120 countries and regions for product sales

To sum up, with the narrowing of the gap between supply and demand markets and the improvement of policies and technologies, the trend of leading enterprises to lead breakthroughs in cutting-edge regions of the industry will become more and more obvious. Moreover, in this 100 billion race track that is closely related to people’s livelihood, technology, quality and responsibility are indispensable, and companies that build a three-way moat will indeed take the initiative.

Dentsply Sirona is creating greater imagination in an industry where stories are told instead of evidence.

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