China Daily, August 2, Lhasa (Reporter Daqiong Huadan Nima) On the evening of August 1, the large-scale epic drama “Princess Wencheng” in Tibet ushered in a special performance for its 10th anniversary. As a beautiful business card of Tibetan cultural tourism, the large-scale epic drama “Princess Wencheng” has been performed nearly 1,600 times since its opening in August 2013, and the performances and travel packages have received over 4 million audiences.
It is reported that since its performance, the large-scale epic drama “Princess Wencheng” has always insisted on putting social benefits in the first place, and strived to promote development and people’s livelihood through performing arts. Over the past 10 years, it has paid more than 400 million yuan to local people, directly attracting and indirectly creating more than 5,000 jobs, and effectively promoting local people to transfer employment and increase income to become rich.
In the past ten years, the large-scale epic drama “Princess Wencheng” has gradually formed a cultural tourism system with “cultural tourism performance” as the core and “innovation and creativity” as the driving force after mature market operation and careful industrialization layout. The industrial chain, through the “industry to lead the village”, realizes poverty alleviation and increases income in the process of industrial transformation, assists rural revitalization and regional economic development, and allows more local people to eat “tourism meals”, catch “tourism cars”, and embark on the “road to prosperity” “.
The great success of Wencheng’s repertoire, the industry-driven benchmarking demonstration, and the outstanding effect of promoting employment and increasing income of the masses have been highly recognized by party committees and governments at all levels. Collective” award; “Princess Wencheng” project also won the title of “National First Batch of Employment and Poverty Alleviation Bases” and “Lhasa Ethnic Unity and Progress Education Base” by the Ministry of Human Resources and Social Security.
(China Daily Tibet Reporter Station)