“Red beans are born in the southern country, and spring will send out a few branches. I hope you can pick more, this thing is the most Acacia.”
Wang Wei, a poet in the Tang Dynasty, wrote that “red beans” are the footsteps of spring, and they are even more beautiful. Memories carrier. In Xilan County, Xinzhou, Shanxi, there is also a “red bean” full of friendship – red kidney bean.
As the “business card” of Kelan’s industry, what is special about Kelan’s red kidney beans? What changes has the red kidney bean industry brought to the lives of local people? How does the red kidney bean “acacia cake” taste like? On August 4th, the seventh day of the seventh lunar month in the lunar calendar, Shanxi Economic Daily will join hands with Kelan County to launch a live online activity for rural revitalization – “Eat Kelan Acacia Cakes and Dreams of Acacia People in Your Heart”, to introduce you to Kelan Red Kidney beans, red beans send acacia!
At 15:30, viewers can watch and participate in this live broadcast on platforms such as Douyin “Shanxi Economic Daily”, Kuaishou “Shanxi Watch”, and WeChat video account “Shanxi Economic Daily”.
As the “Hometown of Red Kidney Beans in China”, Kelan County began to promote the cultivation of red kidney beans in the 1990s. The area of kidney beans exceeds 200,000 mu, and the red kidney bean planting and processing industry has become one of the leading industries in the revitalization of local villages. While selling and exporting raw red kidney beans, the county has carried out deep processing of red kidney beans to improve the quality and efficiency of the industry, and launched various ready-to-eat products such as canned red kidney beans, red kidney bean “Acacia cake” and “Time Bean”. In particular, the red kidney bean “Acacia Cake”, with its affectionate name, expresses people’s expectations for a better life and blessings to loved ones, and it has attracted the attention of consumers as soon as it was launched. Guided by leading enterprises, building a red kidney bean industry chain, and taking the road of marketization, branding, and professional development, Kelan Red Kidney Bean has become well-known at home and abroad.
Shanxi Economic Daily reporter Chang Xue