In 2013, despite the opposition and dissuasion of relatives and friends, a young man from Henan resolutely gave up his business in Nanjing, and contracted 3,800 mu of land in his hometown with the 4 million earned from the business, just for the sake of the land. Plane grass roots.

Six years later, he earned more than 30 million yuan a year from the grass roots in the field, and even when the overall real economy declined the following year, he only spent 3 months It will make sales as high as 72 million yuan.

What are the grass roots that the guy is digging in the ground? How did he get rich with grass roots?

The “weight” of a bottle of black tea

Gao Longjiao is a native of Mianchi County, Sanmenxia City, Henan Province. His family was poor since he was a child, and he often went hungry because he had no food. At that time his dream was to escape from the countryside and live in a big city, no longer because of lack of food. Troubled by starvation and lack of clothing.

In 1993, Gao Longjiao worked in the hospital for many years after graduating from Henan University of Traditional Chinese Medicine. By chance, he came into contact with the business of medicinal materials, and he began to rise and fall in the business sea.

With its courage and talent, Gao Longjiao has successfully settled in Nanjing for 20 years, more than 2 million income per year.

At this time, Gao Longjiao lived a happy life. Not only was his work prosperous, but his wife and children were on the hot kang at home.

However, one day in July 2013, despite the opposition of his family, Gao Longjiao gave up his stable life in Nanjing without hesitation, and returned to his hometown in Mianchi to dig grass roots in the ground.

For his actions, relatives and friends could not understand, and even the usually gentle and considerate “good helper” had a fight with him.

But Gao Longjiao has his own thoughts on this matter.

Because he is in contact with pharmaceutical agency business on weekdays, many news in the field of medicine are known earlier than ordinary people.

In the first half of 2013, he got news from his partner that many large Chinese patent medicine pharmaceutical companies are no longer going from the middle in order to better control the quality. The merchants get the goods, but buy directly from the planting place. Some companies can purchase as much as 100 million yuan a year.

Among these purchased Chinese herbal medicines, the most in demand is Salvia miltiorrhiza. Salvia is one of the most commonly used drugs of choice in the treatment of blood stasis in traditional Chinese medicine, and in terms of cardiovascular and cerebrovascular, its market demand is also huge.

Salvia

This news deeply inspired Gao Longjiao, he used his spare time to start investigating around, while inquiring about the profit of Salvia miltiorrhiza, and looking for suitable land for Salvia miltiorrhiza cultivation.

Although the cultivation of Salvia miltiorrhiza is very tolerant of soil, high-quality soil will make salvia miltiorrhiza higher quality and more effective, and Gaolongjiao’s hometown meets this condition— — Sandy soil with looser texture.

In order to learn more, Gao Longjiao returned to his hometown in Dongtianchi Village alone, where he encountered a scene that he will never forget in his life.

On this day, Gao Longjiao met a villager when he returned to the village. In order to inquire about the situation, he gave him a bottle of black tea. And the other party took it and said: “I’ve never had this drink, and with this bottle of drink, I’ll never forget you for the rest of my life.”

This The words touched Gao Longjiao very much. Even if he recalled it many years later, he still felt that the weight contained in it was extremely heavy.

And it is precisely because of this that Gao Longjiao, who has always lived in a big city, discovered that there are still many people living in poverty in his hometown /strong>, living an unimaginable life in the city.

Looking back on my childhood, although I couldn’t call myself a homeless sleeper, I was hungry. Belly is a common thing.If the status quo of poverty in their hometown cannot be changed, these children will also become inferior because of their childhood hardships.

And since I want to choose the land to plant, why can’t I do it in my hometown and lead them to get rich together?

Thinking of this, the resolute Gao Longjiao decided to act immediately. He quickly Stop the business in Nanjing and return to the hometown to start a business.

But the cultivation of Salvia miltiorrhiza requires a large amount of land, and the number of farmers involved is unknown, and the troubles to be faced in the future are countless. , which made Gao Longjiao anxious to start the project quickly.

He thought of a way to transfer 3,800 mu of land in just one month. .

Cultivation in dry land is as difficult as climbing to the sky

Sanmenxia is located at the junction of Henan, Shanxi and Shaanxi provinces. The region is characterized by mountainous, hilly and loess plateaus, and belongs to a semi-arid climate.

Farmers here often watch the sky to eat, but ten The ninth year of drought is also a common occurrence, and it is difficult to have a good harvest when planting ordinary agricultural products.

According to local villagers, the plants are grown here throughout the year. When the land is doing well, you can have an income of one or two thousand yuan.

Due to the drought, many people come here to reclaim land, the rent given is around 50 to 100, and it will not be rented for a long time. .

After passing through the black tea incident, Gaolongjiao decided to contract a large area of ​​arable land with 430 yuan per year for land transfer fees, and also hired local farmers to let them Come to work here, 3,000 yuan per month salary.

With this method, Gaolongjiao quickly transferred to 3,800 acres of land.

In October 2013, Gaolongjiao spent 200,000 yuan to buy the first batch of Salvia miltiorrhiza seedlings from Shandong, and tried to plant 141 acres first.

However, the sky didn’t go as expected. After the ginseng seedlings were planted, there was no rain in the sky for a week, which made Gao Longjiao very anxious.

In order to rehydrate the ginseng seedlings, he and his staff can only pull water from a well several miles away and water them one by one.

But for the 141 mu of ginseng seedlings, this method is nothing short of a drop in the bucket. After a few days of tossing, only one mu of land was saved, the rest All 140 acres of ginseng seedlings died due to lack of water and drought.

It’s not good to be a teacher in the early stages of starting a business. Gao Longjiao looked at the ginseng seedlings paralyzed to the ground and felt extremely uncomfortable.

However, this also made him clear that in order to grow salvia well, the irrigation problem must be solved.

Gaolongjiao is watering

However, the local terrain is complex, with many hills and hills around, and the terrain of the plantation is relatively high. To divert water for irrigation, it must be laid from the bottom of the hillside. Diversion pipelines, the establishment of large-scale reservoirs, storage towers and irrigation canals.

This is not a small scale, after all 3800 acres of land are facing this situation.

After several days of calculations by Gao Longjiao, if you want to build a scientific water diversion irrigation system, more than 10 million yuan needs to be invested in it . This is not a small amount. After all, he has now cut off the business in Nanjing and is already at a loss.

Faced with this result, his family advised him to get out of the way before he put himself in, and his friends also felt that the investment was too big, so he thought twice.

While Gao Longjiao was still hesitating, rumors that he was about to withdraw his capital and stop his business spread like wildfire in the village.

“I’m very worried about him leaving. Many people say that this person will definitely not be able to work. He is leaving, and the land will be empty as soon as he leaves. , are we going to let him go?”

“We also want to find a job and make money, if he can Once it’s done, we can follow himto make money, so we don’t want him to go. ”

The villagers came to ask Gao Longjiao to stay, looking at the sincere eyes of the villagers, recalling the living environment of his childhood, Gao Longjiao made a decision——< strong>Keep going.

“I think the most important thing for a person is integrity, and this is very important. I just signed a contract with my front foot and left with my back foot, which is not acceptable. And I am a native of Dongtianchi Village, will I have the face to come back after I do this?

So now that I have the land, I am responsible to everyone. I want to manage this land well, be worthy of this land, and be worthy of the people who believe in me. ”

Gao Longjiao stayed behind, he used all his savings to pay an additional loan of several million to build several water diversion irrigation systems on the mountains

strong>, the drought problem is finally solved.

Ginseng seedlings with moisture grow well, but sufficient moisture also leads to weeds in the field. >Extraordinarily lush.

These weeds frantically absorb nutrients from the land, squeezing the living space of Salvia miltiorrhiza, and they are only a little bigger than when they were first planted.< /p>

Although Gaolongjiao led the farmers to pull out by hand, plan with a hoe, and grind out blisters and calluses, it still didn’t help.

According to the market price of salvia at that time, 3,800 mu of salvia could be sold for more than 14 million yuan. However, according to such a rising trend, it is very difficult to break even when harvesting, and the efforts of Gaolongjiao and local farmers will all be in vain.

Just as he was disheartened and felt that this was impossible, he found that local pepper farmers would cover the ground with a layer of mulch to prevent Weeds grow. After understanding the relevant principles, he decided to follow the same method. After a period of observation, it really worked.

In 2015, the first batch Mature salvia is large in size and good in quality. The yield per mu has directly reached 500 kilograms, and the total output is more than 1,000 tons.

Good quality can create good sales

The bumper harvest of salvia has made all farmers in Dongtianchi Village overjoyed. Everyone is looking forward to the sale of these salvia at a good price. nor exception.

He used his previous channel as a traditional Chinese medicine agent to find a number of traditional Chinese medicine companies to sell his agricultural products, but he did not expect that the other party would cooperate with other distributors as early as the beginning of the year. The merchant signed an agreement and politely rejected Gao Longjiao’s products.

Gao Longjiao, who thought it would be smooth sailing after that, hit a wall one after another, causing his self-confidence to suffer a lot.

But he knows that entrepreneurship is just like that, and there is no easy way in the world.

Unwilling to admit defeat, he personally went to the Bozhou medicinal material market in Anhui to find new sales channels, and here, he also met his nobleman.

Zhang Chenghong has been in the salvia business for more than 20 years. Usually a salvia tree can be judged whether it is good or bad just by looking at it, but today’s matter But it made him a little uncertain.

On this day, Gao Longjiao took the finished salvia to find here, and every person asked if he received enough, the price is fair, and the supply is stable.

But when Zhang Chenghong saw the salvia in Gaolongjiao’s hand, he was speechless for a while, “You can’t be artificially dyed salvia, right?”< /strong>

Because of the high quality of salvia in Gaolongjiao’s hands and the good color and luster, Zhang Chenghong was uncertain for a while, and finally rejected Gaolongjiao for the sake of safety.

However, Gao Longjiao saw that this person is experienced and experienced, and to achieve this business, he must show more sincerity.

He first took the single sample to the relevant department for testing and testing, and then took the test certificate to find Zhang Chenghong, and invited him to visit his planting base together. .

Zhang Chenghong, who was moved by Gaolongjiao, accepted the invitation, and he used samples of salvia and baseA random plant in the ground was compared, and it was found that both the color and the fullness of the roots were of the top grade. So an order of 500,000 was signed on the same day, and the transaction volume reached 6 million in the same year.

Zhang Chenghong (left) and Gao Longjiao (right )

After returning, Zhang Chenghong helped Gao Longjiao to publicize, and Gao Longjiao continued to open up new channels and kept Zhang Chenghong’s relatively low price.

Gaolongjiao, who has solved the sales problem, finally ushered in his own “spring” of Salvia miltiorrhiza.

He subsidizes the profit to local farmers and buys salvia grown by members of the local cooperative at a price 10% higher than the market price.

The villagers were deeply moved by what Gao Longjiao did, and they praised Gao Longjiao as a conscientious boss and entrepreneur.

In 2018, in order to ensure the quality and sales of Salvia miltiorrhiza, he specially invited a salvia planting professor from Henan Agricultural University to teach farmers to learn scientific planting .

During the technical guidance period, in order to ensure the attendance rate of farmers, Gao Longjiao bought hundreds of Roujiamo and distributed them to farmers who came to attend the class for free. .

Learning of Gaolongjiao’s good intentions, farmers actively study and apply what they have learned to practical operations, increasing the yield of Salvia miltiorrhiza per mu in 2018 20%, with annual sales reaching 70 million yuan.

The tradition of making roujiamo in training classes has also been passed down to the present.

In 2019, the real economy was sluggish, and the salvia industry was also impacted.

But Gao Longjiao came up with a method of sorting and selling. Using this method, he sold salvia at 17 yuan per kilogram, which is more than The market price was 5 yuan higher, only three months later, it sold for 7200 yuan.

By the end of 2019, Gaolongjiao had sold 10,000 tons of Salvia miltiorrhiza, and the revenue was more than 50 million yuan higher than the market average.

The rich Gao Longjiao did not forget the villagers who were still struggling on the poverty line. He used his own money to help the village build bridges Make up roads to help poor households, sign targeted poverty alleviation agreements with 15 surrounding poverty-stricken villages, supply salvia seedlings at half price, provide free technical guidance, and recycle finished medicinal materials at high prices.

For 102 extremely poor families, he provided free seedlings, arranged free technical guidance from personnel throughout the process, and recycled products at a price 20% higher than the market.

Gao Longjiao was introducing his Danshen tracing system, far behind He financed the construction of irrigation facilities.

In addition, he also spent 8 million yuan to build two sets of water conservancy irrigation systems for the surrounding villages with water difficulties, Free for villagers to use, paving a more convenient road for them to well-off.

Gao Longjiao did not forget the story of his original intention of driving the villagers to become rich together. Once reported by the media, he received a lot of attention and wide acclaim, and he was also awarded the Sanmenxia City Award. The title of advanced individual in poverty alleviation.

Nowadays, Gaolongjiao allows people in the village to make money at home without going out to work. The income of three or four thousand yuan per mu of salvia has helped them slowly get out of poverty. Outerwear, let the children in the village have the confidence of children in the city.

Concluding remarks

Sometimes success is not difficult, but lucky people only need the right time and place Obtaining wealth that is difficult for ordinary people to have in a lifetime;

Success is not easy most of the time. Under the temptation of money interests, countless people get lost in the feasting and feasting, and gradually lose their own original intention.

And Gao Longjiao told us with his personal experience: God rewards diligence, self-improvement. He and this land are like a circle, affecting each other.

The land of Dongtianchi Village gave birth to Gaolongjiao’s life and his excellent qualities; after the success, Gaolongjiao also used his own qualities to feed back the land on this land. of everyone.

Just like the popular saying on the Internet some time ago: All our efforts should be to get rid of poverty for our hometown, not to get rid of the poor hometown.