Cover reporter Shao Meng
On August 2, the National Health and Health Commission held the thirteenth press conference of the “Everything for the People’s Health – Our Ten Years” series, introducing the ten The improvement of the traditional Chinese medicine policy system and the improvement of service capabilities since the Eighth National Congress. Yu Haiyang, director of the Department of Policy, Regulation and Supervision of the State Administration of Traditional Chinese Medicine, said that he will continue to crack down on false and illegal TCM medical advertisements with high pressure.
Yu Haiyang, Director of the Policy, Regulation and Supervision Department of the State Administration of Traditional Chinese Medicine. Source: China Network
Yu Haiyang pointed out that false and illegal TCM medical advertisements not only damage the image of TCM, disturb the medical order, but also damage the interests of the masses. False and illegal TCM medical advertisements involve multiple links, manifest in various forms and appear on multiple platforms, requiring multi-departmental linkage and comprehensive management.
Yu Haiyang introduced that in recent years, the State Administration of Traditional Chinese Medicine has focused on four aspects to combat false and illegal TCM medical advertisements.
First, in the inter-ministerial joint meeting mechanism for rectifying false and illegal advertisements established by the market supervision department of the State Council, every year, it will rectify false and illegal TCM medical advertisements and crack down on activities under the guise of TCM.
The second is to strengthen positive publicity and guidance. By making some short videos to play on different platforms, we can guide everyone to identify false and illegal advertisements and improve the public’s awareness of safety precautions.
The third is to strengthen advertising monitoring. An information sharing mechanism should be established, and problems should be handed over in a timely manner. Every year, some false and illegal TCM medical advertisements should be handed over to the market supervision department of the State Council, and they should be verified and dealt with. At the same time, the supervision and investigation of TCM medical institutions that publish false and illegal medical advertisements is also increased.
Fourthly, through the 100-day campaign for “health care” market chaos, including the ongoing special actions to control medical chaos, some typical and major cases have been investigated and dealt with, which has played a strong deterrent effect.
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