Yangtze River Daily, Wuhan Client, August 2nd (Reporter Huang Lijuan) “How many people from Wuhan went to Shennongjia to escape the summer! The streets of Dajiuhu are all in Wuhan dialect.” On the evening of August 1, Mr. Zhu, a Wuhan tourist who was visiting Dajiu Lake, sighed in a circle of friends. The Changjiang Daily reporter learned from an interview that Shennongjia has become the first choice for many tourists to come to Hubei under the multiple benefits of the opening of the high-speed rail and summer vacation. Industry insiders predict that Shennongjia is currently a popular summer resort in the country, and this popularity will last until mid-to-late August.
“Shennongjia is very popular this year. In previous years, it usually received more group tourists at the end of June, the end of July and the beginning of August. This year, the group passengers received lasted from the end of June to the middle of August.” Yuan Zhi, the head of Wuhan Pickup Culture and Tourism, told reporters that starting from the end of June, the travel agency launched the Shennongjia 4-day itinerary product, with fifty or sixty people in each class. All are full, and have gone through more than a dozen shifts. “The resumption of the team’s inter-provincial tour in late June and the integration of the Zhengzhou-Chongqing high-speed rail line will stimulate the tourism market of Shennongjia very well. Not only people from Wuhan travel to Shennongjia, but also more foreigners come from Zhengzhou by high-speed rail. The tourist market in the north has opened up. The dual sources of local and non-local customers have made Shennongjia popular.” Yuan Zhi analyzed the reasons for the popularity of Shennongjia in the summer. In addition to the blessing of high-speed rail, the weather and the playability of the scenic spot also add a lot. . “Shennongjia is very cool. In addition to the regular attractions worth visiting, Dajiu Lake Scenic Spot has also become a popular spot on the Internet. There are small trains for walking, one station and one scene. The elderly and children can play easily, and it also meets the needs of young people to check in, couples travel, parent-children It is very suitable for travel and family travel.”
During the summer vacation, many travel agencies in Wuhan have launched Shennongjia’s summer health care line products, including group tours, free travel packages, and hotel booking + The products of scenic spot tickets are selling well. The tour guide Zhang Xuelian booked hotels for self-driving tourists to Shennongjia on July 31 and August 1. There were many tourists who asked her to consult Shennongjia routes throughout July. In the summer “hot check-in places in Hubei” produced by Zhang Xuelian according to the business situation, Shennongjia is among the best. Yang Feihu, the general manager of the reception of Tongcheng Tourism Hubei Branch, revealed that before July 20, because the high-speed train to the Shennongjia Scenic Spot will be free of tickets, the local hotels and restaurants have been fully booked, and it is difficult to find a room. “We have a reservation to Shennongjia for the summer. The team is arranged to go after July 20.”
“Through July, the B&Bs, high-, middle- and low-end hotels in Muyu Town and Dajiuhu Town in Shennongjia were all saturated.” Yuan Zhi introduced , At present, the overall reception of Shennongjia continues to grow steadily. In addition to Muyu Town, Pingqian Ancient Town has also opened a number of high-star hotels, including 3 4-star hotels, and a new high-star hotel will be opened in August. “It is expected that the summer tourism market in Shennongjia will be popular until mid-to-late August.”
Data from multiple OTA travel platforms show that “touring Shennongjia by high-speed rail” has become a big craze this summer. According to the big data of Ctrip, as of July 19, the total number of orders in Shennongjia Forest District has increased by more than six times from the previous month. According to data from Tujia Homestay, Hubei Shennongjia ranks first in the country’s homestay booking growth rankings. The opening of the Zhengyu Railway has driven the advance bookings of homestays in Shennongjia to increase by more than 50 times month-on-month. Qunar big data also shows that the summer bookings of Shennongjia Hotel have increased by more than 4 times year-on-year. According to data from the Shennongjia Forest District Culture and Tourism Bureau, from June 20 to July 20, the key tourist attractions in the forest area received a total of 1.023 million tourists, a year-on-year increase of 281.2%, and more than half of the tourists enjoyed the preferential policy of free tickets. The ticket revenue of the scenic spot was 16.294 million yuan, a year-on-year increase of 72.9%. Drive the tourism revenue of about 670 million yuan in the region. The average occupancy rate of star-rated and large-scale hotels reached over 85%, and the revenue increased by approximately 80.7% year-on-year. The reception team of travel agencies was about 67,000, a year-on-year increase of 67.5%. Tourism experts believe that with the opening of the Zheng-Chongqing high-speed railway, the vitality of the Shennongjia tourism market has been rapidly stimulated.
[Editor: Yao Hao]
[Source: Changjiang Daily – Changjiang Net]