All provinces, autonomous regions, municipalities directly under the Central Government and Xinjiang Production and Construction Corps Network Information Office, Market Supervision Administration (department, commission), State Administration of Taxation in all provinces and autonomous regions , the tax bureaus of municipalities directly under the Central Government and cities under separate state planning, and the special commissioned offices of the State Administration of Taxation in various places:
In accordance with the 2022 “Qinglang” series of special action arrangements , the Central Cyberspace Administration of China, the State Administration of Taxation, and the State Administration for Market Regulation will launch a two-month special campaign of “Cleanliness and Remediation of Chaos in the Field of Online Live Broadcasting and Short Video” from now on.
1. Work goals< /span>
Focus on various types of online live broadcast and short video industry chaos, analyze the underlying reasons behind it, and focus on cracking the poor presentation of platform information and content, There are outstanding problems such as functional operation anomie, recharge and reward inaccuracy. Innovate and standardize management methods and methods, improve the comprehensive management system for online live broadcasts and short videos, and further consolidate the main responsibility of platform information content management. Coordinate industry development and industry norms, resolutely crack down on various violations of laws and regulations, and promote the healthy and orderly development of the industry.
Second, the main task< /span>
The starting point is to focus on rectifying the chaos of illegal and illegal content such as “color, ugliness, strangeness, fake, vulgar, and gambling” , further standardize the functions of key links, and strictly rectify prominent problems such as dysfunction, “Internet celebrity chaos”, inappropriate rewards, illegal profits, and malicious marketing.
(1) Strictly rectify the problem of abnormal operation of important functions
1. Fully standardize the presentation of important pages such as screen opening and recommendation. Remediate the opening page showing various “yellow” and vulgar content that plays pornographic edge balls; rectify the problem of poor information on the recommended pages of popular, dating, dancing, outdoor, nearby channels, etc., game Channel recommendation pages such as the live broadcast platform Kaihei present the information of sparring and sparring.
2. Fully standardize channel and event settings. Rectify some live broadcast platforms to set up vulgar and kitsch channels such as “sexy” and “temptation”; strictly regulate some live broadcast platforms to open lottery, quiz, rebate, treasure and other activities, and resolutely crack down on disguised implementation of gambling inducement User engages in gambling behavior.
3. Fully standardize the interaction. Strictly rectify the problem of vulgar punishment in the PK link of Lianmai; comprehensively clean up the pornographic and vulgar groups in the group chat link of the live broadcast platform, and the links such as news, squares, comment barrage and other links are vulgar, drug-related and gambling-related , Illegal and bad information such as illegal drainage and diversion.
(2) Strictly rectify account management issues p>
1. Strictly control the “Internet celebrity account”. Timely discover and deal with accounts that publish illegal content in a timely manner; according to the law, “Internet celebrity accounts” that regularly publish illegal content and malicious eyeballs are included in the platform’s “blacklist”.
2. Strictly manage MCN institutional accounts. Strictly rectify MCN institutions by publishing content such as “fighting the edge” and indistinguishable between true and false, and maliciously create “Internet celebrity accounts”; rectify MCN institutions’ accounts maliciously “connected in series” blog traffic , maliciously publishing homogenized copywriting and concocting hot spots; urge MCN institutions to effectively perform their contracted account management responsibilities.
3. Strengthen the whole process of account management. Regulate registration management, set an upper limit on the number of registered web hosts and short video accounts for the same subject; standardize process management, improve the account classification and classification management system, and combat and prevent the number of fans, views, Data fraud such as the number of likes, rewards, transactions, etc.; strictly rectify evasion of supervision such as “replacing vests and live broadcasts”, resolutely curb the illegal comeback of bad actors, and strictly rectify “cross-platform registration” and “draining traffic outside the station”, etc. A blocked account is a disguised reincarnation behavior.
(3) Strictly rectify the problem of unrewarded live broadcasts
1. Induce the reward problem. Clean up the live broadcast room or comment section and publish inducing information such as “recharge to join the group” and “red the list private message”; rectify MCN agencies, network anchors, etc. who play or manipulate “fake fans” to lavish gifts, Defrauding other users to follow the trend and rewarding behavior; rectify illegally asking fans for gifts, language stimulation, etc. to create a PK rewarding atmosphere, and induce users to impulsively reward behaviors.
2. Stimulating reward questions. Strictly regulate the list based on the reward amount set by the live broadcast platform; strictly regulate the issue of sky-high gifts and single reward limits of the live broadcast platform; An algorithmic model based on the amount of the tip.
3. Rewards for minors. Completely clean up the live broadcast room, comment barrage and other links, “Bypassing “addiction”, “bypassing restrictions” and other related information; severely cracking down on some network anchors knowing or should know that the other party is a minor, still using various pretexts such as giving gifts to trick minors into giving rewards; comprehensively rectify minors Recharge and reward cannot be effectively dealt with and refunded in time.
(4) Strictly control violations of the law Illegal profits
1. The problem of false propaganda with marketing.Strictly crack down on false propaganda such as live broadcast, short video “images and texts do not match”, and inconsistency between goods and actual goods; Exaggerate or falsify reviews, etc.; strictly rectify live broadcasts, short videos “lowest price of the year”, “lowest price in history” and other suspected price fraud.
2. Tax evasion.Strictly rectify live broadcast and short video platforms that fail to issue bills for top-up reward users or shopping users in accordance with regulations Invoice issues; Strictly rectify live broadcast and short video platforms without distinguishing and defining the source and nature of the income of network anchors or account operators according to law, failing to perform tax withholding and payment obligations in accordance with the law, and failing to report the profit-making activities of network anchors or account operators as required Income information and other issues; strictly rectify online hosts or account operators evading personal income tax with the help of others, MCN agencies, and third-party companies; strictly rectify tax-related intermediaries and other illegal provision of tax planning services, tax-related services, false propaganda, distortion Interpretation of tax policies and other information.
3. Profit from violations by specific groups of people.< /strong>Strictly rectify the malicious use of minors to appear in live broadcast rooms and short videos for profit; Strict rectification and malicious use of sick or disabled persons, lonely and widowed elderly, etc. to bring goods for profit; Strictly rectify wanton fabrication and interpretation of emotional disputes, etc. Fraudulent sales in a disguised form after attracting the attention of users, especially elderly users, by falsely hunting for novels.
（ 5) Strictly rectify the problem of malicious marketing
1. False persons. Strictly rectify problems such as creating a celebrity character by making up stories, posing for a show, etc., and conducting hype and drainage; strictly rectifying and creating a “miserable” character, and gaining sympathy for merchandise Promotion and other issues; Strictly rectify and create a successful personality, under the banner of sharing successful studies and workplace experience, in fact, it promotes issues such as thick black studies and the idea of money first.
2. Crack down on filming at the scene of a disaster or accident with the attitude of a rescuer or a victim, etc., in the name of helping and rescue, taking the opportunity to gain popularity and consuming the reality of the disaster; Popular hot-spot characters, chase and intercept them on the spot, shoot with them as the protagonist or background, take advantage of the situation to attract traffic, and seriously interfere with the normal life of the parties; , the characters maliciously ridicule, criticize, or even create things out of nothing, fabricate rumors, etc.
Third, job requirements< /span>
1. Attach great importance to and strengthen organizational leadership. Improve the political position, effectively enhance the ideological, political and action consciousness of doing a good job, carefully organize and make solid progress.
2. Highlight key points and pay close attention to the implementation of work. Adhere to problem orientation, pay close attention to key platforms, key functions, key links, and key accounts, increase supervision and inspection, law enforcement and punishment, and ensure work effectiveness.
3. Strengthen collaboration and cooperate effectively. Strengthen coordination and linkage, negotiate and study and solve various new situations and problems in a timely manner, and jointly push forward the special action in depth and be meticulous and practical.
4. Summarize experience and establish a long-term mechanism. Retrieve and summarize the effectiveness of special actions in a timely manner, actively explore new concepts, new ideas and new methods for standardized management of the industry, and establish and improve a long-term working mechanism to promote the healthy and orderly development of the industry.
Source: Yuncheng Netcom