The annual Qixi Festival is coming. On August 3, Ctrip released the 2022 Qixi Festival travel data. Data shows that this year’s Qixi Festival, female users who love special hotels dominate the hotel reservations, and the number of consecutive stay orders has increased significantly. Long-distance romantic travel punch-in places are contracted by Hainan and Yunnan, which has become a new trend of Qixi Festival travel.
Specifically, this year’s Qixi Festival, featured hotels are very popular. According to the report data, as of August 2, the domestic overall hotel bookings and high-star hotel bookings on the Qixi Festival have both increased by more than 2 times compared with last year, and the special hotels and hourly room bookings have both increased by more than 1 times. Bookings nearly tripled compared to the same period last year.
From the week before the Chinese Valentine’s Day, female users have firmly grasped the initiative to book a room. The report data shows that from July 25th to the present, female users accounted for more than 50% of domestic hotel reservations. In order to welcome the Qixi Festival, the romantic atmosphere created by the host of the homestay and the warm experience brought by the non-standard accommodation make the homestay the first choice for female users to book rooms. Compared with female users, male users pay more attention to the nucleic acid detection points at close range and the opening time of hotels. Newly opened hotels are often more favored by male users.
It is worth noting that, from the perspective of the hotel’s special room types, compared with last year’s Qixi Festival, the number of rooms equipped with comfortable mattresses is higher. The bookings of deep sleeping rooms increased by 507% year-on-year, taking the lead among the theme room products on Ctrip. In addition, taking a baby to celebrate the Qixi Festival, opening an e-sports hotel or watching a romantic movie in the video room have also become popular choices for families and couples to celebrate the Qixi Festival. According to the report, the number of bookings for parent-child rooms and audio-visual rooms on Ctrip increased by nearly 3 times year-on-year on Qixi Festival this year, and the number of e-sports room reservations increased by 161% year-on-year.
Beijing, Hangzhou, Qingdao, Shanghai, Chongqing, Changsha, Dali, Guangzhou, Sanya, and Xi’an ranked the top ten in terms of the most popular cities for hotel reservations on Qixi Festival. In these popular cities, high-star hotel bookings are generally higher than the hotel market. Among them, the number of high-star hotel reservations in Changsha, Dali and Sanya increased by 4 digits year-on-year.
While enjoying the romantic Qixi Festival in resort hotels, the number of consecutive hotel stays has also increased significantly, and the per capita price has dropped slightly. Report data shows that from the day of Qixi Festival to the first weekend after the holiday, hotel consecutive hotel orders increased by 157% year-on-year; per capita prices decreased by 2% year-on-year.
Entering the “Qixi Week” (August 1st to August 5th), couples in first-tier cities have also ushered in a peak in their pursuit of tropical islands. The couples are either on their way back from Sanya or on their way to Sanya.
The report data shows that from August 1st to August 5th, Beijing, Shanghai, and Guangzhou ranked among the top three domestic popular travel destinations and destinations in terms of air ticket bookings. In particular, air ticket bookings in Beijing and Shanghai both showed double-digit growth from the previous week. In terms of popular routes, the top four domestic popular routes are closely related to Beijing, Shanghai and Sanya.
Judging from the air ticket bookings of popular destinations, the peak of air ticket bookings during the “Qixi Week” is expected to occur during the Qixi Festival. the next day. The data shows that on August 5, air ticket bookings in Beijing, Shanghai, and Guangzhou all experienced double-digit growth from the previous week. Not only that, around the Qixi Festival, hotels within 5 kilometers of the airport have also become popular choices for couples to book rooms.
From August 1st to August 5th, hotels within 5 kilometers of airports in Beijing, Shanghai, and Guangzhou also experienced double-digit growth from the previous week. The growth rate of hotel bookings within 5 kilometers of the airports in Beijing and Shanghai has exceeded 25%. Guangzhou, which has written the development of “sweet economy” into the government work report, the growth rate of hotel reservations within 5 kilometers of the airports has increased by nearly 2% month-on-month. to make.
In addition, around the Qixi Festival, romantic themed group tour products are also very popular. From July 30 to August 7, the transaction volume of romantic and honeymoon-themed package tours on Ctrip increased nearly 4 times year-on-year. It is worth noting that before and after the Qixi Festival, the top 5 romantic themed line products in terms of transaction volume were all taken by Yunnan. Strong parent-child attributes, pure play without shopping, and rich experience have become the core features of these popular products.
Ctrip said that the appearance of the Qixi Festival has added a romantic atmosphere to the rapidly recovering domestic tourism market, giving tourists who love to travel one more reason to travel. The surge in the popularity of specialty hotels and the popularity of Hainan and Yunnan reflect the accelerated upgrade of travel consumption towards themed, personalized and experiential, and on the other hand, it also reflects the accelerated recovery of the long-term tourism market and the popularity of popular travel destinations. Continue to play an important role in driving the recovery of the domestic tourism market.