A deserted house turned into a homestay! The guy from Qujiang returned to the village to sell “nostalgia”

How can an old village house that has been abandoned for 40 years come back to life? Recently, the reporter walked into Jianfeng Village, Lianhua Town, Qujiang District, and met the new owner of the old house, Jiang Lu, a young entrepreneur born in the 1990s.

Jianfeng Village is a key provincial-level historical and cultural ancient village, where more than 100 ancient buildings with the style of Ming and Qing Dynasties are completely preserved. By chance in 2018, Jiang Lu visited Jianfeng Village when he went to Lianhua Town to experience a grape picking tour. “Walking on the stone road in the ancient village evoked my childhood memories. At that time, there was a long bench in the hutong. Everyone sat together to chat and eat, and the neighbors were harmonious.” Jiang Lu said that he decided to give up his Internet technology work in Hangzhou. , diverted to Jianfeng Village to run a homestay and reshape the “nostalgia”.

Jiang Lu took a fancy to an old Hui style house in the center of the village, which was built in 1906 In 2008, it covers an area of ​​about 90 square meters. From the beginning of the renovation of the old house, he was active in thinking and made a short video of the daily renovation process and posted it on Douyin, which quickly attracted 30,000 fans. “How to build the old house, I hope netizens have the final say.” Jiang Lu simply launched “ideological crowdfunding” on Douyin. For example, the floor sofa outside the old house was suggested by netizens in Dandong, Liaoning Province, and the patio of the old house was changed to a leisure public space, which was suggested by netizens in Wenzhou…

After brainstorming ideas, Jiang Lu designed the “new house” in everyone’s mind: in front of the house, there is a stylish and unique Internet celebrity pool; inside the house, there is an antique patio The pavilion not only retains the style of the original building, but also has a unique Western-style aesthetic. Many netizens became the first guests to visit the old house.

Seeing the memories of modern people carried by the old house, Jiang Lu turned his attention to other idle old houses in the village, such as the people’s commune born in the 1960s. In 2020, he proposed to the two village committees to transform this place with a strong sense of the times into a “space-time capsule”, and collected old objects from the surrounding villages, and received thousands of old objects at one time, including old photos, old TV sets, Old leather bags, old homes, etc.

Jiang Lu used these old objects to create the 70th century , Different life scenes in the countryside in the 1980s, after walking in, it seems to “travel through time and space”, evoking long-term memories in people’s hearts. The “space-time capsule” also ingeniously arranged two entrances, namely “willing” and “reluctant”. Old objects seen through the “Reluctant” entrance are not for sale. After one villager learned about it, he took out the “treasure” at the bottom of his press box, hoping to put it in the “space-time capsule”, which was the first version of the land certificate since the founding of New China in his family’s collection; another villager has more than 60 years of experience. An old party member, in his 80s, he put the candy box he made in 1998 with the embossed pattern of “The Great Hall of the People” into the “space-time capsule”.

Since last year, more and more tourists have come to visit the ancient village to experience the “nostalgia” time. Many tourists have gathered generations of families to take family photos in the “space-time capsule” to freeze their memories.

“The development of the countryside needs fresh blood, but more It requires the participation of the aborigines.” Jiang Lu, who is determined to realize the interconnection of people, villages and industries, innovatively proposed the “shared restaurant” business model, that is, to select a group of villagers with superb cooking skills to become the partners of the old house homestay, and let them Responsible for providing meals to the guests. “Guests can order food in advance through the small program, and the villagers cook their own dishes and then send them to the restaurant. The ingredients are prepared by the villagers, and the money for the food is also owned by the villagers.” Jiang Lu said that everyone only does their own thing. dishes, a table of dishes may be completed by more than 10 different villagers. From 2020 to 2021, the “sharing restaurant” will increase the per capita income of more than a dozen villagers in the village by more than 20,000 yuan.

Last year, the village revitalized the resources of the entire village, connecting the old houses and B&Bs on Jiang Road, the “space-time capsule”, the Xu family ancestral hall, the ancient theater and other lines to create a research base for ancient villages. 76-year-old villager Wang Aiying taught children how to cut window grilles on the spot, and sold more than 100 small scissors at a time; 72-year-old old bamboo craftsman Yu Jianzhong made small animals made from bamboo chips on the spot, which were also snapped up by tourists. Last year, Jianfeng Village received more than 6,000 primary school students from the whole city who came here for research and study tours, which directly increased the collective income of the village by more than 50,000 yuan.

“Saving old houses is not only to protect the ‘shape’ of traditional dwellings, but also The important thing is to protect the roots and soul of local culture, and keep the nostalgia in the deepest part of the wanderer’s heart.” Jiang Lu believes that he hopes to be more involved in the revitalization of old village houses in the future.

“There are more than 100 old blue tile houses in the village, many of which have not been developed and utilized.” Dong Shengshui, secretary of the Party branch of Jianfeng Village, said that at present, the whole village has purchased and stored There are 26 idle farm houses totaling 1,746 square meters. Next, the village will continue to collect and store idle farm houses, revitalize farm house resources, develop the homestay industry, and promote the innovative development of rural cultural tourism through the revitalization of old houses.

Blue Media Alliance·Qujiang Media Group

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