At the end of 2021, the advertising monitoring of the State Administration for Market Regulation found that the actor Jing Tian was suspected of violating the relevant provisions of the Advertising Law by advertising endorsements for related products of Guangzhou Infinite Health Technology Co., Ltd., and distributed relevant clues to the Guangzhou market in Guangdong Province according to the workflow The regulatory authorities shall verify and deal with them in accordance with the law.
Guangzhou Market Supervision Bureau immediately organized forces to verify relevant clues, and the The Tianhe District Market Supervision Bureau has filed a case for investigation.
It has been found out that Guangzhou Infinite Chang Health Technology Co., Ltd. selected Jingtian as its advertising endorsement for the “fruit and vegetable” food it produces and manages. “Fruits and vegetables” food is a common food, and the company has no valid evidence to prove that it has the effect of “blocking the absorption of fat and sugar”.
Jingtian should know that laws and regulations stipulate that ordinary food shall not be promoted for treatment, health care and other effects in accordance with the law, and there is no effective way to endorse products. In the case of verifying the relevant efficacy, it still claims in its own name and image that the endorsed product has the effect of “blocking the absorption of fat and sugar”, Its behavior has violated the relevant provisions of the Advertising Law.
Jing Tian received a total of 2.579 million yuan in illegal income from the above advertising endorsements. According to Article 61 of the Advertising Law of the People’s Republic of China, Guangzhou Tianhe District Market Supervision Bureau confiscated Jingtian’s illegal income and fined 4.6422 million yuan (the total amount of fines and confiscations was 7.2212 million yuan). Administrative penalty decision.
Guangzhou Infinitus Health Technology Co., Ltd. has dealt with relevant violations in accordance with relevant laws and regulations.
Jing Tian’s response
At 12 noon today, Jing Tian posted a letter of apology on his personal social account: During the signing of the contract, she did not fulfill her full review obligations, and she was also concerned about trust-related issues. The consumer of the product has caused a negative impact, and I hereby sincerely apologize.
(CCTV News)